Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.
 
 
 

Building Relationships with Reporters and Columnists

As an expert in your field with the ability to provide context and perspective to a range of topics covered in the media, you can take pro-active measures to build relationships with individual journalists. Whenever  you come across a story related to your area of expertise, it takes only a few minutes to respond, emailing the reporter or columnist one or two lines of appreciation.

This also helps you to begin positioning yourself as a reliable source of value-added analysis. If you would like to share your insights on a topic that’s in the news now, provide some context in your email for your relevant credentials and stress your uniquely informed opinion, de-emphasizing in the email remarks that might make you appear partisan. Let them know that you would be happy to speak with them and how they can best reach you.