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How Apologies Kill Our Confidence

TEDxTalks, TEDxTrinityBellwoodsWomen with Maja Jovanovic 13 February 2019

Apologies are confidence killers. So, why are women apologizing all the time? Apologies matter, and with every unnecessary apology we give, we chip away at our confidence. I want to bring attention to how often women apologize, and for what reason they’re apologizing. Incessant apologies for mundane issues change how people perceive us. I’m on a mission to turn our apologetic communication styles into confidence building lingo. Sociologist and Apology-hater.