Media Interview Skills
January 23 2018
8:00 AM – 12:00 PM
450 1 St SW #2500, Calgary
Building on participants’ past experiences, this workshop provides practical tools to enhance their capacity to turn media interview requests into education or advocacy opportunities, becoming more effective at crafting and delivering their key messages. Learning outcomes include:
Understanding journalists’ context and the demands of different media;
Preparing for interviews (print/broadcast, friendly/hostile, long/short, live/taped);
Crafting engaging, concise and quotable messages;
Bridging from asked questions to important issues and more nuanced context;
Translating abstract issues into compelling stories and accessible analogies.
The group size is limited to six participants and the workshop has video-recording and customized feedback to cement learning.
The workshop is available on a sliding scale: the $400 (+gst) registration fee is dropped to $300 for women working in the non-profit sector at an organization with 11-24 staff, and $200 if employed by an NGO with 10 or fewer people, self-employed or a student. Use the dropdown menu below to choose.