Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.
 
 
 

Informed Opinions Research

Women’s voices make up only 29% of those being heard on air or quoted in print. The independently-conducted study reviewed more than 1,400 articles and broadcast segments from seven Canadian newspapers and media outlets.

When women’s voices are missing, women’s realities are not reflected. That undermines the quality of research, the relevance of programs, the impact of policies…

Download a PDF version of the Executive Summary here. Read the full research report: Gender of Sources Used in Major Canadian Media

Some of the media outlets monitored in the 2016 study reflected a much higher ratio of women experts — up to 42%. This makes clear that qualified female sources are available and journalists who make an effort are able to feature greater diversity of sources and perspectives than those who don’t.

Read the full research report: Gender of Sources Used in Major Canadian Media

Little has changed in more than two decades. Studies conducted by Media Action between 1990 and 1993 found the number of women quoted or interviewed in the Canadian media rose marginally from 17% to 22%. Download a PDF version of the Executive Summary here. Read the full research report: Gender of Sources Used in Major Canadian Media