Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Track your sources

Diverse sources are a hallmark of quality journalism. To easily track your sources for more democratic public conversations…

Don’t take our word for it…

Many respected journalists and news organizations around the world actively track the gender of their sources. They’ve found that doing so results in richer stories, and more diverse and differently nuanced perspectives that better reflect the realities of the citizens they serve. 

Adrienne Lafrance, now the Executive Editor at The Atlantic, wrote in 2015 about what she learned from analyzing a year of her reporting for gender bias.

Ed Yong, the science reporter at The Atlantic calls his tracking spreadsheet “a vaccine against self-delusion” and explains why he spent two years trying to fix the gender imbalance in his stories.

Ros Atkins, a producer at BBC challenged his producer colleagues to monitor the gender of their sources in pursuit of achieving a 50:50 balance.

Bloomberg News is actively working to improve gender balance and increase ethnic diversity.