It’s Tuesday morning and you’re busily catching up on work at your desk when the phone rings.. It’s a journalist wanting to ask you a few questions about some breaking news – a topic you happen to know quite a bit about.
Chances are, if you’re reading this, you’re in no danger of being characterized as a “rent-a-gob”.
I’m sitting in a restaurant with my friend Frances. A longtime print journalist and frequent guest on radio public affairs shows, she is knowledgeable, articulate and funny – in both of Canada’s official languages.
Want to know what journalists think? Ask them. That’s what we did last fall by hosting a series of roundtable luncheons in cities right across the country. Our goal was simple: to pick their brains about the Informed Opinions’ expert women database, the new, improved and expanded database we’re starting to build.
It’s one of the most commonly-cited deterrents to doing media interviews: not having control over how the words you speak will be used in the resulting story, whether it’s in a newspaper, on the radio or on TV.
Television’s day may be waning, but it served me well in the late 1990s – both generating attention to issues I cared about, and enhancing my status among the students I taught.