Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.


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Why I'm happy my doctor doesn't think she knows it all

January 17, 2017 6:30 am

(photo courtesy of Axis Bank) Has your family doctor ever consulted a reference book while you were present? The first time my GP did so, I was stunned. Even though I’d sought treatment for a wide range of issues from a slew of doctors over the course of more than 40 years, this had never happened before. And it seemed to me to reflect the positive flip side of women being less inclined to say “yes” to media interviews when asked. Over the past 6 years, I’ve interacted with thousands


Trump May Be The Women's Movements' Best Recruitment Tool Yet

October 17, 2016 12:55 pm

Activists rally during a protest against Republican presidential candidate Donald Trump for his treatment of women in front of Trump Tower on Oct. 17, 2016 in New York City. Multiple women have come forward recently alleging sexual misconduct against Trump. Trump has denied all allegations. (Photo: Drew Angerer/Getty Images) Originally published October 17 2016 on Huffington Post Donald Trump may be the best recruitment tool the women’s movement has ever had. That he remains standing as the


Trump's Terrifying Communication Effectiveness

August 18, 2016 10:56 am

Shock and awe: Donald Trump’s communication style is as riveting as a train wreck, but a lot more dangerous. And his effectiveness has its limits. (photo by Joshua Lott, Getty Images) As professional communicators who advise others on how to improve their ability to connect with audiences, colleague Sarah Neville and I have watched the astonishing ascension of political neophyte and insult-machine Donald Trump with dropped jaws. Here’s our conversation about the lessons to be learned


Awe-struck by engineers

September 2, 2015 9:53 am

Engineers Eva Carissimi, Susan Knoerr, Shastri Ramnath and Pearl Sullivan shared valuable insights on one of three all-women panels at the symposium “Thank God the world is not populated by people like me.” That was my overwhelming thought last week while participating in a symposium of women engineers. Unlike most of the rest of the attendees at the first ever Women of Impact in the Canadian Materials, Metallurgy and Mining Fields event, I dropped physics and chemistry after 10th grade. And


Some context on a favourite feminist philanthropist

April 8, 2015 9:00 am

Groundbreaking feminist philanthropist and now Senator Nancy Ruth On the rare occasions when I get slammed on Twitter or condemned by an anonymous troll, I sometimes console myself that at least the criticism isn’t splashed across every news website, broadcast and paper in the country. That’s why it pained me to see the unfortunate off-the-cuff remark Nancy Ruth made last week to a scrum of reporters feed a frenzy of national news coverage. For decades, the woman has provided unprecedented


The Agenda producers prove gender parity is possible

April 2, 2015 9:13 pm

On its March 25th program, The Agenda panel on wind energy featured three expert women. The fourth guest, who joined the discussion from Alberta, was male. A year ago, when veteran journalist and host of TVO’s The Agenda blogged, “Where, oh where, are all the women?” he ignited a firestorm of protest. Ironically, Steve Paikin’s show already had a much higher percentage of female guests than any other broadcast program studied by Informed Opinions over the past five years.


Mandatory High Heels and Facebook Feedback

December 31, 2014 2:03 pm

EXPLOITING CELEBRITIES How do you draw public attention to rampant discrimination against women restaurant workers? I played the celebrity card, and heightened the drama by contrasting the red carpet behaviour of Hollywood A-listers, Sandra Bullock (rooted to the spot by her heels) and Hugh Jackman (bounding down Yonge Street posing for selfies with fans). My recent op ed in the Ottawa Citizen and Montreal Gazette takes aim at the ubiquitous and indefensible imposition of high heels on female wait


Why Journalists Should Be Forced to Quote More Women

June 6, 2014 12:43 pm

from left to right: Suzanne Spragge (Asst. Dean, Rotman), Lisa Kimmel (GM, Edelman), Shari Graydon (Founder, Informed Opinions), Margaret Wente (columnist, Globe and Mail) It’s often seen as a dirty word, and I usually avoid using it. So when Lisa Kimmel, the general manager of Edelman PR agency recently invited me to debate the merits of imposing a gender “quota” on journalists as a means of increasing the number of women quoted in the news, I balked. Even though the aim of the social enterprise