Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Counting Ourselves In

Informed Opinions, and Dr. Nancy Worth (University of Waterloo), are exploring what motivates expert women to engage in public discourse. The project is funded through the Social Sciences and Humanities Research Council of Canada. This research will be used to design and tailor our engagement and training programs to our work in amplifying women’s voices in mainstream media.

Why is this research needed?

Recent research has found that women’s voices make up only 29% of those being heard on the air or quoted in print in Canada. That reflects a mere 7% shift in the past two decades. The absence of women’s insight undermines democracy and denies Canada access to the analysis and ideas of many of its best and brightest.

As a response to this research, we created the Informed Opinions’ expert women database, an online repository of qualified women who are willing to contribute to the media.

Learning what motivates women to join the database will help us to increase our ability to engage more diverse perspectives.

Who’s involved?

Women who have joined the Informed Opinions’ expert women database.

What’s the method?

We collected data in two ways – first through an online survey, followed by in-depth interviews.

Thank you to all who participated. We received an overwhelming response and are in the process of reviewing the data. A report will be available in the coming weeks.

If you have any questions about the project, please email Nancy Worth