Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Upcoming Online Workshops

Our workshops are open to those who identify as women and gender-diverse only.

Informed Opinions is a charitable organization committed to amplifying underrepresented voices in the media. All workshop revenues are invested in future training, research and resources.

How to Position Yourself as a Source with Jacky Habib

Date: June 15 & 17, 2021
Time: 11:00 am – 12:30 pm ET + 15 minutes of homework

Image of Jacky Habib

Do you want to attract media exposure for your organization?

Are you looking to position yourself as an expert in your industry or field? 

Journalists are always looking for story ideas and people with informed opinions to weigh in on breaking news and current affairs. Become a go-to expert for journalists to help others understand the issues you care about, shift conversations and perspectives, and build authority in your field.

This interactive two-part workshop provides an overview of the terrain from a journalist’s perspective, including what reporters and producers are looking for and how they find sources. Register for our workshop and get insider knowledge directly from journalist Jacky Habib, whose work can be found in CBC, The National Post and more.

You’ll leave this workshop with: 
✔️ Actionable tips to help you attract media attention – even when you’re not pitching.
✔️ Insight into the best way to reach journalists (hint: it’s not just email).
✔️ Knowledge of what journalists are looking for and how to position yourself as an expert in your field.
✔️ Personalized feedback on your pitch to use as a template.
✔️ Best-practices for developing your own media list.

Receive up to 50% off if you’re an employee of an NGO with 10 or less employees, self-employed or a student.

Limited availability: Book your spot today! To ensure we can provide workshop attendees with personalized feedback and an interactive learning experience, we limit our workshop to 10 attendees. 

Have questions about this workshop? Email us at info@informedopinions.org 

How to Position Yourself as a Source workshop: Jun 15 & 17 – 11:00 am – 12:30 pm ET + homework

 

Develop Your Media Interview Skills with Shari Graydon

Date: June 22 & 24, 2021
Time: 11:00 am – 1:00 pm ET + 15 minutes of homework

Image of Shari Graydon

Do you feel hesitant about speaking to media?

Are you afraid of saying the wrong thing or being misquoted?  

This workshop is for those with zero to little experience with media. You’ll get the tools needed to take control and stay on message, giving you the confidence to turn interviews into education and advocacy opportunities. 

Facilitator, Shari Graydon has spent more than 25 years shamelessly exploiting the media to draw attention to issues she knows and cares about. She’s a former newspaper columnist, TV producer and commentator for CBC radio and TV.

Participants will have the opportunity to do a mock interview and receive personalized feedback.

You’ll leave this workshop with: 
✔️ Strategies to help you prevent being misquoted, answer difficult questions and respond to inaccurate statements made by journalists.
✔️ A solid understanding of what reporters are looking for so you can prepare for different kinds of interviews (print/broadcast, friendly/hostile, long/short, live/taped). 
✔️ The capability to craft concise and quotable key messages.
✔️ The skills to bridge media questions to the key message you want them to hear.
✔️ The ability to translate abstract issues into compelling stories and accessible analogies.

Receive up to 50% off if you’re an employee of an NGO with 10 or less employees, self-employed or a student.

Limited availability: Book your spot today! To ensure we can provide workshop attendees with personalized feedback and an interactive learning experience, we limit our workshop to 10 attendees. 

Have questions about this workshop? Email us at info@informedopinions.org 

Develop Your Media Interview Skills workshop: June 22 & 24 – 11:00 am – 1:00 pm ET + homework

 

Reframing Imposter Syndrome with Sweta Rajan
Postponed  stay tuned for new dates and times

Image of Sweta RajanFacilitator, Sweta Rajan defines imposter syndrome as “a symptom of the systemic barriers women navigate every day.” Her own familiarity with those barriers is informed by her experiences as a scientist operating in a male-dominated field, her intersectional identities as an immigrant woman of colour, and her insights as a diversity and inclusion consultant. In this workshop, she draws on all of these to walk participants through a process of reframing “imposter syndrome” from one of low confidence to one that recognizes the inadequacies of external environments. She shares concrete strategies to challenge the unconsciously absorbed message about who’s responsible for adapting poorly-designed systems, and recommends approaches to help participants shift workplace attitudes.

 

Sign up to be notified of additional upcoming workshops, clinics and master classes. For more information on the training we offer, visit Our Workshops.

Sign up to receive workshop notifications, occasional blog posts and our quarterly newsletter

JOURNALISTS: Sign up to receive alerts for sources for breaking news stories