Team

Image of Shari GraydonShari Graydon
Catalyst and Director – shari@informedopinions.org

Shari has spent more than 30 years engaging media to draw attention to issues she knows and cares about. Now she motivates and trains others to do the same, developing and delivering highly-rated conference keynotes and practical workshops across the country. The Catalyst of Informed Opinions, she’s an award-winning author and women’s advocate. Since 2010, she has helped amplify the voices of thousands of women across Canada, supporting them in sharing their insights with a broader public.

A former newspaper columnist, TV producer and commentator for CBC radio and TV, Shari also served as press secretary to a provincial premier, and as president of MediaWatch. She’s a proud alumna of the University of British Columbia (Theatre) and Simon Fraser University (Communications), where she also taught. She has published two best-selling media literacy books for youth, received the Governor General’s Award in Commemoration of the Persons’ Case, and been named one of Canada’s “Top 100 Most Powerful Women” and “Women of Influence”. Royalties from her edited collection, I Feel Great About My Hands – And Other Unexpected Joys of Aging, benefit Informed Opinions. Her newest book, OMG! What if I really AM the best person? offers purse-size inspiration for knowledgeable women whose voices deserve to be amplified.

 

Image of Samantha LuchukSamantha Luchuk
Manager, Administration and Diversity, Equity & Inclusion – samantha@informedopinions.org

Samantha joined Informed Opinions in January 2015 offering virtual administrative support, and quickly made herself indispensable. As Manager of Administration and Recruitment she: oversees all financial and technical aspects of our operations; manages the enrolment, publication and promotional aspects of Informed Opinions’ database, an online tool designed to help journalists, producers and conference programmers find the diverse guests, speakers and expert sources they need; and provides vital programming support for our workshop and keynote clients. Samantha has more than 20 years of experience in office management delivering support for high-level professionals, and a background in editing and communications.

 

Image of Mabel Weng

Mabel Weng
Communications Officermabel@informedopinions.org

Mabel understands that effective communication is key to any organization’s success. She earned a degree in public relations and marketing from Mount St Vincent and has taken additional training in content marketing and analytics. She brings to Informed Opinions four years of strategic communications experience in stakeholder relations, crisis communications and digital marketing. Previously employed by a Halifax-based PR agency, she helped a range of clients optimize their digital channels to support their communication initiatives. Her demonstrated capacity to ask smart questions and identify and implement concrete solutions is helping Informed Opinions re-evaluate and develop its communication practices to advance its marketing and impact goals.

 

Sandra Pedersen

Sandra Pedersen
Fundraising Consultantsandra@informedopinions.org

After two successful decades working in consumer sales, corporate marketing, and event planning, Sandra was drawn to the not-for-profit sector where her skillset could benefit organizations whose mandate is to deliver social  impact. In four short years working with a local women’s shelter, Sandra grew their fundraising efforts by 500% through donor stewardship, campaign initiatives, events, grant writing and database management. This impact resulted in the shelter hiring more staff, adding needed resident programming, updating technology and security infrastructure, and more. That same growth allowed Sandra to build the foundation of a fundraising department which today supports a full-time permanent fundraiser. Sandra is now focused on helping Informed Opinions to better develop its donor stewardship and create sustainable revenue to allow the organization to continue to succeed in its mission to amplify the voices of women and gender-diverse people in Canada.

 

Image of Jacky HabibJacky Habib
Associate Facilitator

Jacky is a Canadian journalist based between Toronto and Nairobi. Her work focuses on humanitarian issues, social justice, and women’s rights. She has reported from a dozen African countries on issues including the famine in Ethiopia, refugee policy in Uganda, and the state of emergency with regards to sexual violence in Sierra Leone. Her work has been published by the CBC, the Toronto Star, National Post, The CS Monitor, and Global Citizen, among many others. She developed our “How to Position Yourself as a Source” workshop, and she delivers both it and our “Develop Your Media Interview Skills” training.

 

Dr. Amanda ParriagDr. Amanda Parriag
Associate Facilitator

Amanda is the principal of ParriagGroup, an Ottawa-based consultancy focused on research, evaluation and communications. She has worked extensively with organizations to use knowledge generated to inform policy advocacy and development, helping to influence the policy landscape on a range of issues including immigrant settlement funding, housing rights, workplace sexual violence, health equity, inclusive K-12 education, and Indigenous child welfare. Amanda has lived and breathed issues of inclusion and diversity her whole life. She brings lived experience to her work with governments and organizations who are interested in doing better.

 

Image of Dr. Laura Shine

Dr. Laura Shine
Director on French language initiative & Facilitator  info@femmesexpertes.ca

Laura is delivering Informed Opinions’ vision and mission to francophone audiences through the sister initiative, Femmes ExpertesAn excellent writer and editor, she facilitates media engagement workshops in both languages and is extending the organization’s outreach to French media networks. She previously worked as a research journalist and news editor for Radio-Canada. Her writing has been published in both specialized journals and mainstream mediaDesignated a Public Scholar by Concordia University for her knowledge mobilization skills, she has also made numerous television and radio appearances to discuss her PhD research. Laura draws on her experiences in both academia and the media to support others in sharing their own subject matter and experience-informed insights with broader audiences. She delivers our “Writing Media Commentary”, “Develop Your Media Interview Skills”, and “Public Speaking Essentials” workshops, in both French and English.

 

Image of Hanita Simard

Hanita Simard
Instigator of Making Waves

Hanita is a life-long learner who believes in the power of education and the importance of personal connections.  After obtaining degrees in science and education, she co-chaired a $1.6 million capital campaign to renovate St. Gerard’s Parish, and later joined UNICEF Canada’s Water for Life Gala committee, which she has co-chaired since 2014.  The gala raises over $1 million a year to provide safe, clean water and private latrines at schools in Uganda so that girls can stay in school through puberty. Hanita also supports UNICEF’s women’s philanthropy initiatives investing in projects benefiting mothers and children in eight countries in the global south. She conceived of Making Waves after experiencing a workshop Shari Graydon delivered in 2018, and collaborated with her daughter, Avery and a cross-generational group of women to mobilize young women to embrace their own power.  

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