We’ve supported more than 4,000 women in a wide range of fields to enhance their ability to communicate and broaden the audiences they reach. Our highly-rated interactive workshops teach practical skills that have achieved demonstrable results: many hundreds of our “grads” have subsequently responded to media interview requests or published commentaries that shifted attitudes, changed policies or led to board appointments and career and business expansion.
ENGAGE WITH MEDIA
DEVELOP YOUR MEDIA INTERVIEW SKILLS
This workshop provides practical tools to enhance participants’ capacity to turn media interview requests into education or advocacy opportunities, becoming more effective at crafting and delivering their key messages. Learning outcomes include:
- Understanding what producers, reporters, columnists and talk show are looking for;
- Preparing for interviews (print/broadcast, friendly/hostile, long/short, live/taped);
- Crafting concise and quotable messages;
- Bridging from asked questions to important issues and more nuanced context;
- Translating abstract issues into compelling stories and accessible analogies.
Each participant will do a customized mock interview and receive individual feedback. We offer this content in both interactive group workshops and one-on-one coaching sessions tailored to the client’s particular communications needs.
HOW TO POSITION YOURSELF AS A SOURCE
Many experts do great work under the radar, and like it that way. But others who have the ability to help the broader public make sense of current issues can be invaluable sources for the news media. This two-part workshop provides a brief overview of the terrain from a journalist’s perspective, including what reporters and producers are looking for and how they find sources. As a participant, you’ll learn concrete strategies for raising your profile, connecting with journalists, and effectively positioning yourself as knowledgeable, accessible and reliable. You’ll also receive coaching on your online presence and feedback on outreach and engagement approaches.
Facilitator: Freelance journalist Jacky Habib draws on a decade of insider knowledge, reporting and producing for CBC, The National Post and others.
WRITE COMPELLING COMMENTARY
This highly interactive workshop builds women’s leadership capacity and enhances their credibility and influence. It provides participants with the confidence and tools to contribute their expertise to the public discourse through compelling, short-form written commentary for newspaper op ed pages and online sites. The session equips women to:
- Own and articulate their authority as experts (recognizing and addressing the entrenched undervaluing of women’s expertise by both society and women themselves);
- Understand the essential elements and format of newspaper commentaries, including how to build a concise, persuasive and accessible argument that is likely to engage a lay audience;
- Increase their publication prospects by linking their expertise to the news and enhancing the relevancy and timeliness of their knowledge;
- Submit their work to online and print editors.
NOTE: We also offer one-on-one editing feedback to workshop participants who send us a draft commentary within three months of attending the workshop (since this significantly increases the publication rate), and expand the audience for published commentaries by posting them on our site and sharing them through social media.
INCREASE YOUR IMPACT
INTRODUCTION TO COMMUNICATING EFFECTIVELY
You communicate multiple times every day and sometimes people on the receiving end respond as you’d like. This workshop breaks down the components of the process and invites you to apply a strategic frame to how you communicate in pursuit of increasing your effectiveness and impact.
INCREASE YOUR ABILITY TO PERSUADE
Our effectiveness in both personal and professional situations often depends on our ability to convince others to approve our proposal, adopt our approach, or think or act differently. But most of us are never taught the principles of persuasive communication. This interactive workshop shares research-proven strategies that participants can deploy deliberately to achieve their goals, and the opportunity to test their approach in a safe and supportive environment.
ESTABLISH YOUR CREDIBILITY
You only have one chance to make a first impression, and being able to convince colleagues and clients that you’re operating from a solid knowledge base, experience level and/or professional competency from the moment you open your mouth is enormously useful. In this workshop we share an easy and effective approach to establishing credibility.
PUBLIC SPEAKING ESSENTIALS
Everyone can become a more effective presenter, and this workshop offers a clear and practical primer on communicating from the front of a room (actual or online) in a way that increases your ability to compel people to listen and act. In this workshop we: share a strategic framing exercise that helps you clarify what content to include and how to organize it; provide proven tools for engaging audiences from the very first word; and give concrete direction on how to establish maximize the impact of visual aids.
DITCH YOUR SCRIPT
Eye contact with the audience you’re presenting to is critical to engagement and trust. So if your default approach to speaking is to read your notes verbatim, you’re not going to have half the impact you could. In this workshop we share three strategies to help you ditch your script and deliver your content without having to depend on a written text.
MASTER CLASS IN PUBLIC SPEAKING
What elements help a speaker compel audiences to listen and act? This workshop identifies and unpacks the particular skills that convey presence, offering participants concrete tools and recommended strategies to help them connect with audiences in ways that deepen relationships and deliver lasting impressions. It covers what’s required to show up authentically, overcome reliance on written script, craft and integrate stories, and master the aspects of vocal and physical delivery that support all of the above.
REFRAME IMPOSTER SYNDROME
This workshop helps those affected understand how and why imposter syndrome exists, especially among members of historically excluded communities. Learning to recognize the external environmental factors that make people feel like outsiders enables participants to reframe how they think about their experiences, and instead, use their unique perspectives to identify opportunities and influence change.
DISRUPT THE STATUS QUO AND BE HEARD
Even when you love your job, working in an environment characterized by an established insider dynamic can make it hard to be heard. This workshop offers concrete strategies that participants can implement to increase their ability to make their contributions count and help to shift the culture overall.
AMPLIFY YOUR IMPACT ON TWITTER
You’re on Twitter but you’re unsure if you’re using the platform as effectively as you could to connect with the people you want or amplify your voice in the circles that would be most useful to you. This workshop shares the top 10 strategies likely to increase your impact on the platform.
AMPLIFY YOUR PRESENCE ON LINKEDIN
You’re on LinkedIn but you know you’re not using the platform as strategically as you could to position yourself for future opportunities or make the kinds of connections that would be useful. This workshop walks you through 5 steps to make the most of your profile.