Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Workshops Offered

What are the benefits of positioning yourself as a thought leader or knowledgeable source of context and insight through the media?

Would you like to change policy? Increase your career or business opportunities? Make the world a better place? When your knowledge and insights are amplified by the media, you have the opportunity to significantly expand your impact.

We’ve supported more than 2,500 women in a wide range of fields to leverage the power of news and information media to broaden the audiences they reach. We teach practical skills in highly-rated interactive workshops that have achieved demonstrable results: many hundreds of our “grads” have subsequently published commentaries that shifted attitudes, changed policies or led to board appointments and business expansion.

See descriptions of our most commonly requested sessions below

Contact us directly if you’d like more information about hosting a workshop for colleagues or clients

Visit Open Workshops to register for a session scheduled near you

WRITING COMPELLING COMMENTARY


This highly interactive workshop builds women’s leadership capacity and enhances their credibility and influence. It provides participants with the confidence and tools to contribute their expertise to the public discourse through compelling, short-form written commentary for newspaper op ed pages and online sites. The session equips women to:

  • Own and articulate their authority as experts (recognizing and addressing the entrenched undervaluing of women’s expertise by both society and women themselves);
  • Understand the essential elements and format of newspaper commentaries, including how to build a concise, persuasive and accessible argument that is likely to engage a lay audience;
  • Increase their publication prospects by linking their expertise to the news and enhancing the relevancy and timeliness of their knowledge;
  • Submit their work to online and print editors.

NOTE: We also offer one-on-one editing feedback to workshop participants who send us a draft commentary within three months of attending the workshop (since this significantly increases the publication rate), and expand the audience for published commentaries by posting them on our site, and sharing them through social media.

MAKING THE MOST OF MEDIA INTERVIEWS

Building on participants’ past experiences, this workshop provides practical tools to enhance their capacity to turn media interview requests into education or advocacy opportunities, becoming more effective at crafting and delivering their key messages. Learning outcomes include:

  • Understanding how reporters, columnists and talk show hosts operate;
  • Preparing for interviews (print/broadcast, friendly/hostile, long/short, live/taped);
  • Crafting concise and quotable messages;
  • Bridging from asked questions to important issues and more nuanced context;
  • Translating abstract issues into compelling stories and accessible analogies.

We offer this content in both group workshops and one-on-one coaching sessions tailored to the client’s particular communications challenges. Contact us to learn more about how we can address your needs.

ENGAGING AUDIENCES BEYOND THE IVORY TOWER   

This interactive and applied 3-hour workshop provides scholars across disciplines with practical tools and research-supported communication strategies aimed at increasing their capacity to make clear the value of their research and ideas. Mastery of subject matter is less useful if it can’t be successfully relayed to non-experts in a way that compels engagement. Convincing decision-makers and funders not already concerned about your issue, or familiar with its nuances, to care requires more than data. This session helps participants to think differently about their research, and to identify ways to share its potential impact more accessibly and creatively. Content covered includes:

  • Why your future depends upon being able to reach beyond the “ivory tower”
  • How to overcome “imposter syndrome”
  • Four principles of effective messaging and how to apply them
  • How to structure presentations, and marry data with stories to engage and persuade

PUBLIC SPEAKING SKILLS TO ENHANCE IMPACT 

This highly experiential presentation skills workshop allows women to gain confidence in expressing themselves authentically and effectively in formal and informal meetings and presentations. It offers a safe and supportive environment in which participants can adapt and apply proven tools and strategies to their own communication contexts. The course includes video-recording and customized feedback to cement learning, and the group size is limited to optimize individual feedback aimed at helping participants to:

  • Identify both internal and external barriers to effective communication
  • Recognize and build on existing strengths
  • Tailor messages to audiences, and engage from the first word
  • Organize material to enhance clarity and delivery
  • Integrate stories and leverage concrete language
  • Re-frame and manage presentation anxiety
  • Overcome dependence on written text and improve visual aids
  • Manage interactions with confidence

MASTERING PRESENCE

The content covered in Mastering Presence is essentially an extension of Presenting with Authenticity and Impact, and can take the form of a one- or two-day group workshop for 3 or 4 people, or individual coaching, spread out over several days or weeks to permit practice and application in between sessions. It is designed to provide more experienced speakers with in-depth personal feedback that will build on their existing strengths and help them reach the next level of authority, comfort and charisma.

All workshops can be customized to fit the needs of your organization and group. To host a workshop contact samantha@informedopinions.org.