Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

 

We’ve supported more than 4,000 women in a wide range of fields to enhance their ability to communicate and broaden the audiences they reach. Our highly-rated interactive workshops teach practical skills that have achieved demonstrable results: many hundreds of our “grads” have subsequently responded to media interview requests or published commentaries that shifted attitudes, changed policies or led to board appointments and career and business expansion.

 

ENGAGE WITH MEDIA

DEVELOP YOUR MEDIA INTERVIEWS SKILLS

This workshop provides practical tools to enhance participants’ capacity to turn media interview requests into education or advocacy opportunities, becoming more effective at crafting and delivering their key messages. Learning outcomes include:

    • Understanding how reporters, columnists and talk show hosts operate;
    • Preparing for interviews (print/broadcast, friendly/hostile, long/short, live/taped);
    • Crafting concise and quotable messages;
    • Bridging from asked questions to important issues and more nuanced context;
    • Translating abstract issues into compelling stories and accessible analogies.

Each participant will do a customized mock interview and receive individual feedback. We offer this content in both interactive group workshops and one-on-one coaching sessions tailored to the client’s particular communications needs.

HOW TO POSITION YOURSELF AS A SOURCE

Many experts do great work under the radar, and like it that way. But others who have the ability to help the broader public make sense of current issues can be invaluable sources for the news media. This two-part workshop provides a brief overview of the terrain from a journalist’s perspective, including what reporters and producers are looking for and how they find sources. As a participant, you’ll learn concrete strategies for raising your profile, connecting with journalists, and effectively positioning yourself as knowledgeable, accessible and reliable. You’ll also receive coaching on your online presence and feedback on outreach and engagement approaches.

Facilitator: Freelance journalist Jacky Habib draws on a decade of insider knowledge, reporting and producing for CBC, The National Post and others.

WRITE COMPELLING COMMENTARY

This highly interactive workshop builds women’s leadership capacity and enhances their credibility and influence. It provides participants with the confidence and tools to contribute their expertise to the public discourse through compelling, short-form written commentary for newspaper op ed pages and online sites. The session equips women to:

    • Own and articulate their authority as experts (recognizing and addressing the entrenched undervaluing of women’s expertise by both society and women themselves);
    • Understand the essential elements and format of newspaper commentaries, including how to build a concise, persuasive and accessible argument that is likely to engage a lay audience;
    • Increase their publication prospects by linking their expertise to the news and enhancing the relevancy and timeliness of their knowledge;
    • Submit their work to online and print editors.

NOTE: We also offer one-on-one editing feedback to workshop participants who send us a draft commentary within three months of attending the workshop (since this significantly increases the publication rate), and expand the audience for published commentaries by posting them on our site and sharing them through social media.

 

EMBRACE THE POWER OF PERSUASION

INCREASE YOUR ABILITY TO PERSUADE 

Our effectiveness in both personal and professional situations often depends on our ability to convince others to approve our proposal, to adopt our approach, to think or act differently. But most of us are never taught the principles of persuasive communication. This interactive workshop makes conscious the insights you’ve already absorbed by osmosis so you can deploy them more deliberately, and supplements them with other proven strategies. Participants are encouraged to come to the workshop with a specific challenge in mind so they’re ready to:

    • Apply a strategic communications frame and anticipate obstacles
    • Identify research-based persuasive strategies best suited to their context
    • Test their proposed approach with a supportive audience in a no-risk environment
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SPEAK CONFIDENTLY

DITCH YOUR SCRIPT

Eye contact with the audience you’re presenting to is critical to engagement and trust. So if your default approach to speaking is to read your notes verbatim, you’re not going to have half the impact you could. In this workshop we share three strategies to help you ditch your script and deliver your content without depending on what’s holding you back.

PUBLIC SPEAKING ESSENTIALS

Everyone can become a more effective presenter, and this workshop offers a clear and practical primer on communicating from the front of a room (actual or online) in a way that increases your ability to compel people to listen and act. We:

    • Walk participants through a strategic framing exercise that helps them clarify what content to include and how to organize it
    • Provide proven tools for engaging audiences from the very first word, and
    • Give concrete direction on how to establish authority and maximize the impact of visual aids.

MASTER CLASS IN PUBLIC SPEAKING 

What elements help a speaker compel audiences to listen and act? This workshop identifies and unpacks the particular skills that convey presence, offering participants concrete tools and recommended strategies to help them connect with audiences in ways that deepen relationships and deliver lasting impressions. It covers what’s required to show up authentically, overcome reliance on written script, craft and integrate stories, and master the aspects of vocal and physical delivery that support all of the above.

 

NAVIGATE THE WORKPLACE

INTRODUCTION TO COMMUNICATING EFFECTIVELY

You communicate multiple times every day and sometimes people on the receiving end respond as you’d like. This workshop breaks down the components of the process and invites you to apply a strategic frame to how you communicate in pursuit of increasing your effectiveness and impact. 

DISRUPT THE BOYS’ CLUB DYNAMIC 

Even if you love your job, if you’re working in an environment characterized by an established boys’ club dynamic, it can be hard to be heard. This workshop offers concrete strategies that you can implement to start shifting the culture and increase your ability to have your contributions count.

ESTABLISH YOUR CREDIBILITY

How confident are you of your ability to convince people of your knowledge base, experience level or professional competencies from the moment they meet you? In this workshop we teach you an easy and effective approach to establishing your credibility that we call “bragging by stealth”.

REFRAME IMPOSTER SYNDROME

Sweta Rajnan defines imposter syndrome as “a symptom of the systemic barriers women navigate every day.” Her own familiarity with those barriers is informed by her experiences as a scientist operating in a male-dominated field, her intersectional identities as an immigrant woman of colour, and her insights as a diversity and inclusion consultant.

In this Reframe Imposter Syndrome workshop, she draws on both these experiences and her diversity and inclusion practice to walk participants through a process of reframing the issue from one of low confidence to one that recognizes the inadequacies of external environments. Sweta reviews contextual influences, invites observation and reflection, and shares concrete strategies to challenge the unconsciously absorbed message about who’s responsible for adapting poorly-designed systems and approaches. This two-part workshop supports participants to:

    •  reframe their perception of the problem from something that’s personal to something that’s societal;
    •  identify the circumstances, systems and attitudes that have shaped their perception of the issue;
    • broaden their appreciation of the resources, strategies and connections that can complement their existing strengths.

 

MASTER YOUR SOCIAL MEDIA PRESENCE

AMPLIFY YOUR IMPACT ON TWITTER

You’re on Twitter but you’re unsure if you’re using the platform as effectively as you could to connect with the people you want or amplify your voice in the circles that would be most useful to you. This workshop shares the top 10 strategies likely to increase your impact on the platform.

AMPLIFY YOUR PRESENCE ON LINKEDIN

You’re on LinkedIn but you know you’re not using the platform as strategically as you could to position yourself for future opportunities or make the kinds of connections that would be useful. This workshop walks you through 5 steps to make the most of your profile.

 

Contact us directly if you’d like more information about hosting a workshop.
All workshops can be customized to fit the needs of your organization or group.

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