Featuring diverse sources often makes for more interesting and responsible journalism. When producers at Radio Canada’s La Sphere, a show about technology, made a point of balancing male and female interviewees, their audience numbers improved.
Our research finds that journalists who track their progress regularly feature more than 40% female sources and women experts. In the process, they also enrich their stories and do a better job of reflecting their audiences.
ExpertWomen can help you find qualified female sources to add insight and value to your pieces.