Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Better Stories for Journalists

Diverse sources are a hallmark of quality journalism. To easily track your sources in pursuit of better representing the realities of all citizens’ lived experiences and contributing to more inclusive public conversations…

Don’t take our word for it…

Many respected journalists and news organizations around the world actively track the gender ratio of their sources. They’ve found that doing so results in richer stories, as well as more diverse and nuanced perspectives that better reflect the realities of the citizens they serve.

Adrienne Lafrance, now the Executive Editor at The Atlantic, wrote in 2015 about what she learned from analyzing a year of her reporting for gender bias.

Ed Yong, a science reporter for The Atlantic calls his tracking spreadsheet “a vaccine against self-delusion” and explains why he spent two years trying to fix the gender imbalance in his stories.

Ros Atkins, a producer at BBC, challenged his producer colleagues to monitor the gender of their sources in pursuit of achieving a 50-50 balance.

Bloomberg News is actively working to improve gender balance and increase ethnic diversity of their sources.

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