Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Take the pledge


  • Diverse sources are a hallmark of quality journalism and responsible journalism is fundamental to democracy

  • The news media help to define issues and shape public policy

  • The sources quoted and featured have greater influence than other people

  • The chronic under-representation of the voices of women and other marginalized groups deprive public conversations of their experience-informed insights and analysis

  • Diverse, qualified women exist in virtually every field

  • Informed Opinions’ online database makes them easy to find

  • Leading journalists and news organizations are already actively tracking the gender ratio and diversity of their sources and experiencing stronger audience engagement as a result…

I pledge to track the gender ratio of my sources.