Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Take the pledge


  • Responsible journalism is fundamental to sustaining democracy, holding the powerful to account and ensuring citizens can make informed decisions;
  • News media help define issues, influence opinions and shape public policy;
  • Sources that are quoted and featured by media have greater influence than those whose voices are not amplified; 
  • Research makes clear that including women’s perspectives better represents the realities of all citizens’ lived experiences, improves decision-making, and increases the effectiveness and accountability of public policy;
  • Qualified women with diverse backgrounds exist in virtually every field;
  • Informed Opinions’ and FemmesExpertes’ online databases make it easy for journalists to find expert women willing and able to comment; 
  • Leading journalists and news organizations that already actively track the gender ratio and diversity of their sources have experienced stronger audience engagement as a result
  • What gets measured gets managed*; monitoring the contributions made by women and other underrepresented groups reminds journalists of the value of effectively reflecting the full diversity of perspectives among the citizens they serve

I pledge to track the gender ratio of my sources to hold myself accountable and better represent a diversity of perspectives in my journalism.

* The Atlantic’s Ed Yong calls his own tracking spreadsheet “a vaccine against self-delusion.” Since Yong began tracking his sources, he’s been able to achieve a 50-50 gender balance. He estimates that the achievement required an investment of approximately one additional hour of work per week.

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