Great ledes are a necessary if insufficient condition
Improve your Writing
January 10th, 2011Is it possible to write a brilliant op ed if you can’t write a grab ’em by the throat lede? (“lede” being journalism jargon for your first sentence or paragraph, the origins of which were designed to distinguish “leading sentence” from the “lead” — as in metallic chemical element — letters that used to be used […]
read more...Great ledes are a necessary if insufficient condition