Master Media Engagement
October 17th, 2019Good news: we have some strategies to help you get there. But first, some context. For three years in the mid-1980s, I worked for the world’s largest PR agency. My […]
read more...So, you want to be on television…Master Media Engagement
September 20th, 2014I first learned this lesson from the Miss Canada beauty pageant, but on Thursday three Informed Opinions’ “grads” reminded me of it… If a reporter calls or emails to solicit your informed […]
read more...What’s the easiest news hook for your next op ed?Improve your Writing
July 28th, 2013I have no legal training or experience in the sex trade. No one would ever mistake me as a candidate for the corner office of a large corporation. I am […]
read more...Expert status less important than insightful contextImprove your Writing
January 19th, 2013… of the news story, that is. It’s a great strategy to increase your likelihood of publication: if you know that a research report, government announcement or legal decision is […]
read more...Getting AheadImprove your Writing
August 30th, 2012At our Informed Opinions Writing Compelling Commentary workshops, we ask participants to identify a news hook related to their thesis that will ensure editors view their op ed as timely […]
read more...Google delivers news hooks as they happenMaster Media Engagement
February 18th, 2011At 3:18 pm Wednesday, University of Victoria law prof Rebecca Johnson sent a three-sentence email to Dave Obee, op ed page editor of the Times Colonist, expressing her interest in […]
read more...How to have impact in under 24 hours