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Tag: reach and impact

Getting to “yes”

Master Media Engagement

June 9th, 2012

“I’m happy to try to help you.” These are the words I’m now recommending women train themselves to utter when reached by a journalist looking for context to a story. […]

read more...Getting to “yes”

Think “outcome” when crafting an op ed

Improve your Writing

May 26th, 2012

In the middle of delivering an op ed writing workshop recently to a very engaged group of United Way staff and volunteers from across Ontario (organized through Sean Moore‘s fabulous […]

read more...Think “outcome” when crafting an op ed

Exerting influence on policy — through the media?

Improve your Writing

March 12th, 2012

Last week at an intellectually stimulating but relatively staid scholarly event, a minor controversy broke out. Harvey Weingarten, President and CEO of the Higher Education Quality Council of Ontario (who […]

read more...Exerting influence on policy — through the media?

To Tweet or Not to Tweet…

Master Media Engagement

February 22nd, 2012

Should she or shouldn’t she? I was chatting on the phone a few weeks ago with a woman who is listed in our Experts Database. She had written an excellent […]

read more...To Tweet or Not to Tweet…

Don’t do it!

Improve your Writing

January 2nd, 2012

It hardly seems fair: you spend years in school, mastering the impenetrable jargon necessary to earn the degree or qualify for the professional designation. And then someone (ok, that would […]

read more...Don’t do it!

NY gay marriage bill: persuasion in action

Improve your Writing

June 27th, 2011

Who wouldn’t like to be a more persuasive communicator? In every aspect of our personal and professional lives – from seducing a beloved or winning a promotion to controlling the […]

read more...NY gay marriage bill: persuasion in action

Letters 2: Mission Accomplished!

Improve your Writing

December 17th, 2010

Further to my last post about letters to the editor, I heard from several people — some I knew, one I didn’t — after my letter about the retrograde fashion […]

read more...Letters 2: Mission Accomplished!
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