Lina Duque

Metro Toronto, December 5, 2016Print

URL: http://www.metronews.ca/news/toronto/2016/12/05/women-on-boards-.html?platform=hootsuite

While Duque, a social media strategist hoping to land a corporate board spot, has noticed sometimes it takes someone championing a woman for her to get on a board, she’s slowly been seeing more women land leadership roles and board spots in part because of Facebook and Twitter. Duque says at least one woman she’s worked with credits social media for helping her become a hospital CEO and land several board appointments. “It can be the equalizer. It helps women raise their profile and get the attention of senior executives and other board members,” she said.

Globe and Mail, November 6, 2016Online

URL: http://www.theglobeandmail.com/report-on-business/careers/leadership-lab/why-creating-a-personal-brand-is-a-win-win-for-you-and-your-company/article32700479/

A simple search on Google can produce abundant information about you, including where you work, talks you’ve given, articles you’ve written or had written about you, initiatives you’re involved in and pictures from events you’ve attended. Anyone looking to learn about you could put those search results together and infer your area expertise and personality, which may or may not be true. Creating a well-thought-out personal brand affords you more control over shaping that perception and raises your profile within your workplace and to your industry thought leaders. More importantly, by building a personal brand that encompasses your professional identity, you are by default enhancing your company brand.

Forbes, April 19, 2015Online

URL: https://www.forbes.com/sites/ellevate/2015/04/19/why-women-executives-need-to-get-social/

Social media has undeniably become a bona fide leadership tool. By expanding your toolkit to include social media, you are killing two birds with one stone: strengthening your reputation as a leader and enhancing your company’s brand. Women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy business leaders, according to a survey conducted by NYC-based social media agency Brandfog. Hence, engaging in social media is essentially an investment in your brand. The business case for social media has not been more compelling than today. Below are five key reasons women executives need to embrace social media.

Harvard Business Review, June 6, 2016Online

URL: https://hbr.org/2016/06/how-academics-and-researchers-can-get-more-out-of-social-media

In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.