Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Lisa Taylor

President, Challenge Factory

Future of Work author, speaker, consultant and researcher


Re-engineering the career escalator

What are the best professions for working past age 65

Rob Carrick discusses with Lisa Taylor, president of Challenge Factory, the best approaches for working past age 65

Lisa Taylor on lessons from the Internet Revolution for today's HR leaders

Today we are in a Talent Revolution and organizations need HR to be transformative leaders and trailblazers. If revolutions follow patterns, what can we learn from the technology revolution to capitalize on the opportunities a changing workforce presents?

Roundtable led by Conrad Black and Denise Donlon

Zoomer Media, January 21, 2014Television


Unscripted roundtable discussion about trends in work, longevity and the aging workforce. Discussed employment, entrepreneurship and demographics in front of a live audience.

Canadians are working longer and retiring later

The National, CBC TV, June 25, 2016Television


Story includes me leading a workshop and also being interviewed on the topic of living and working longer.

CBC Ottawa, January 23, 2017Radio/Podcast


Interview on Ottawa Morning discussing research with small and medium size business owners that led to the my new book: Retain and Gain: Career Management for Small Business. Unscripted discussion with host and 1 other guest.

Companies Tap Alumni for New Business and New Employees

Wall Street Journal, February 21, 2016Print


Provided background for the story as well as quotes and connections for others the journalist could interview.

The Talent Revolution: Longevity and the Future of Work
by Lisa Taylor and Fern Lebo
University of Toronto Press - Rotman Imprint
April 30, 2019

The definitive guide to maximizing workforce value, The Talent Revolution exposes work-life longevity as the most influential driver transforming today’s workplace – a competitive edge for organizations smart enough to capitalize on it.

This is a first – a book that positions older workers as revolutionaries and reveals how organizations that engage employees across all life stages will outperform their competitors. With clarity and specificity, it describes new models, debunks commonly held myths about older workers, demolishes justifications for traditional structures and attitudes, and builds the case for a reset that will help smart companies profit from their intergenerational workforce.

Through case studies, metrics, strategies, and tactics, The Talent Revolution explores the impact of workforce demographics on the future of work and provides new, actionable strategies for turning an aging workforce into a competitive advantage.

Revolutions, Demographics and Legacy Careers

Published by CERIC

December 1, 2014

Journal for Career Development Professionals. Article begins on Page 11.



As President of Challenge Factory and the Centre for Career Innovation, Lisa offers a dynamic perspective on the Future of Work and how demographics, the freelance economy and new market dynamics present opportunities to gain strategic advantage.

Lisa is the author of “Retain and Gain: Career Management for Small Business” and "Retain and Gain: Career Management for Non-Profits and Charities, two sector-specific playbooks chock full of low-cost and no-cost activities for managers. Her third book, the Talent Revolution: Longevity and the Future of Work is published by University of Toronto Press - Rotman Imprint (2019).

With an MBA in Strategic Management and Public Administration from the Schulich School of Business at York University, Lisa held progressive roles at Deloitte and Hewlett-Packard. In 2014, Lisa was recognized by the Urban Land Institute as one of Canada's Top 100 Women for her work in the areas of leadership, employment and city building.

Lisa is a Canadian Special Operations Forces Regiment Association Board Member and just completed her term on the Dean’s Advisory Council, The G. Raymond Chang School of Continuing Education at Ryerson University. Lisa sits on the Board of Directors for CERIC and co-chairs the Marketing Committee. She is a member of the Canadian Council of Career Development Associations (CCCD) Standards and Guidelines stakeholder committee and a member of Team Canada for the 2019 International Centre for Career Development and Public Policy symposium in Norway.

Lisa is a sought-after expert, speaker and columnist. Her clients rely on her invaluable insights and real-world know-how. Lisa’s expertise is widely recognized in the Globe & Mail, the Wall Street Journal, CBC, TVO and other major outlets.


Top 100 Women in Canada | Professional

Recognized by Women in Leadership, part of the Urban Land Institute. Top 100 Women in Canada for leadership in employee and community building.

Outstanding Career Leader of the Year | Professional

Top award given by Career Professionals of Canada to a single leader from the field who has influenced the sector. Peer evaluated.

Additional Titles and Affiliations

Board Member, Canadian Special Operations Regiment Association

Board Member, Dean's Advisory Board, G. Raymond Chang School, Ryerson University

Past Talks

The Uberfication of Careers

Cannexus 2017

Ottawa, ON, January 23, 2017

Legacy Careers and Canada's Demographic Opportunity

Canadian Association of Gerontologists National Conference

Vancouver, BC, November 20, 2012

Global Workplace Demographic Trends Conference

San Francisco, CA, January 18, 2016

Fixing Your Broken Talent Escalators

Workforce OneStop, Conference Board of Canada

Toronto Ontario, April 9, 2013


  • Workforce Demographics
  • Workforce Engagement
  • Work and Employment
  • Talent Acquisition
  • Social Innovation and Entrepreneurship
  • Retirement
  • Research & Analysis
  • Multi-Generations
  • Military Transition Back to Civilian Life
  • Leadership
  • Keynote Speaking
  • HR
  • Hr & Talent Management
  • Hr Analytics
  • Generation X
  • Generation Y
  • Gen X
  • Gen Y Workforce
  • Experiential
  • Design thi
  • Entrepreneurship
  • Employee Retention
  • Career Advice
  • Career Transition
  • Boomers
  • Author
  • Aging


  • Schulich School of Business, York University
    Strategic Management and Public Management
    MBA, 1998
  • Queen's University
    Political Studies
    BA (Honours), 1996

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