Dr. Nadia Naffi

Assistant Professor of Educational Technology in the Department of Teaching and Learning Studies at the Faculty of Education and holder of the Chair in Educational Leadership (CLE) in Innovative Pedagogical Practices in Digital Contexts – National Bank, Université Laval

Educational Technologist rethinking training and reskilling in an artificial intelligence era


SSHRCStorytellers Showcase 2017-Canadian Youth, Social Media & Syrian Refugee Inclusion + Slides

How Canadian Youth Construe their Role in Integration & Inclusion of Syrian Refugees

Nadia Naffi, of Concordia University, is one of the Top 25 finalists in the Social Sciences and Humanities Research Council’s 2017 Storytellers challenge.

Ma thèse en 180 secondes - Finale nationale 2017 : Nadia Naffi

Nadia Naffi est étudiante à l'Université Concordia. Elle a présenté en trois minutes sa thèse « Comment les jeunes des sociétés d’accueil construisent leur rôle dans l’intégration et l’inclusion des réfugiés syriens dans un contexte où la présence potentielle des nouveaux arrivants est construite en fonction du contenu partagé en ligne » à l'occasion de la finale nationale du concours Ma thèse en 180 secondes, organisée par l'Acfas au Jardin botanique d'Espace pour la vie, le 4 mai 2017.
Cet événement était présenté par Hydro-Québec, en partenariat avec l'Association canadienne pour les études supérieures et le Canal Savoir.

The Influence of Social Media on the Integration & the Inclusion of Syrian Refugees

Presentation at the Centre for Immigration Policy Evaluation (CIPE), Concordia University: As Syrians were seeking asylum in host countries, online transnational conversations sparked debates between people who wished to accept them and people who rejected them. The unfortunate terror attacks in Europe had ramifications on the resettlement of Syrian refugees across the world, which were largely caused by the outreach of online conversations. The Internet in general and social media in particular facilitated the dissemination of racism and of intolerance. Research on youth and social media claim that youth are influenced by the plethora of messages shared online. They are viewed as victims whose thoughts and behaviours are easily triggered and manipulated by exterior online forces. Through her research, Nadia Naffi argues that host society youth need to be considered as agents of change and key players in the integration and the inclusion of Syrian refugees. Her overarching objective is to develop a thorough understanding of the influence of online content on the integration and the inclusion of newcomers in host societies in order to better prepare host society youth to play their role of agents of change. https://www.concordia.ca/artsci/polisci/events/cuevents/artsci/polisci/2017/the-influence-of-social-media-on-the-integration-and-the-inclusi.html

Social Media Attitudes Toward Syrian Refugees

Interview with Derick Fagel. Breakfast Television Montreal. City TV. (September 20, 2016). Social Media Attitudes Toward Syrian Refugees. Anti-refugee sentiment toward Syrians arriving in Canada is rampant on social media and Concordia University PhD candidate Nadia Naffi is investigating these online interactions and how the message is influencing attitudes. http://www.btmontreal.ca/videos/5133202970001/

3-Minute Thesis 2017 @Concordia University | Les nouveaux arrivants: Sont-ils monstres ou victimes?

Depuis les attaques terroristes et les agressions sexuelles qui se sont produites en Europe, les réfugiés Syriens et les musulmans sont dépeints comme des monstres dans les médias sociaux. Ces histoires de monstres partagées en ligne vont terrifier nos jeunes des sociétés d’accueil. Ils risquent non seulement de redouter ces nouveaux arrivants, mais aussi de les refuser et les exclure pour se protéger. A travers ma recherche doctorale, j’ai rencontré 42 jeunes entre 16 et 24 ans de plusieurs pays d’accueil tel que le Canada, la Belgique, et la France afin d’essayer de comprendre comment développer un mécanisme d’auto-défense chez nos jeunes des sociétés d’accueil –une auto-défense non pas contre les nouveaux arrivants, mais bien contre les messages haineux et les histoires déformées et politisées partagés en ligne. Durant ma présentation je partage le résultat inattendu qui a émergé de plus de 150 heures d’entretiens en profondeur avec ces jeunes.

Social Media Attitudes Toward Syrian Refugees

Breakfast Television Montreal. City TV, September 20, 2016Television

URL: http://www.btmontreal.ca/videos/5133202970001/

Interview by Derick Fagel

D’une mer à l’autre

Télé-Québec, February 27, 2017Television

URL: http://www.telequebec.tv/documentaire/d-une-mer-a-l-autre/

Minute 44:30

Radio Canada International, February 13, 2017Radio/Podcast

URL: http://www.rcinet.ca/ar/2017/02/13/121851/

Interview in Arabic by Fadi Haroun | barid@rcinet.ca

Radio Canada International, February 13, 2017Radio/Podcast

URL: http://www.rcinet.ca/fr/2017/02/13/limpact-des-medias-sociaux-dans-lintegration-des-refugies/

Par Anne-Marie Yvon | francais@rcinet.ca

Doc/postdoc. Les années lumières. ICI Radio Canada, November 20, 2016Radio/Podcast

URL: http://ici.radio-canada.ca/emissions/les_annees_lumiere/2015-2016/chronique.asp?idChronique=422319

Interview by Chantal Srivastava

Nadia Naffi

Prestige Magazine, November 7, 2016Print

URL: http://www.prestigemag.co/fr/2016/11/nadia-naffi/

Interview par Mireille Bridi Bouabjian

Cyberbullying at an all-time high: Don’t be a bystander

Le racism sur Twitter et Facebook nuirait à l’intégration des réfugiés

Graduate student profile: Nadia Naffi

Faculty of Arts and Science at Concordia University, April 13, 2016Online

URL: https://www.concordia.ca/artsci/about/profiles/nadia-naffi.html

Interview by Elisabeth Faure

How social media shapes attitudes towards refugees Fear-mongering or friendly? A Concordia researcher investigates the fallout from online chatter, and its policy ramifications

Alarmistes ou bienveillants, les médias sociaux influencent les attitudes envers les réfugiés.

Publications and Presentations


Nadia Naffi holds a doctorate in education (educational technology) and a master’s degree in educational technologies from Concordia University, as well as a bachelor’s degree in interior design from The Lebanese American University.

Naffi has taught online and face-to-face courses in the areas of digital media, instructional design, human performance technology (HPT), distance education, social technologies and the socio-cultural aspects of learning, consulting in edtech, and qualitative research methods at Ontario Tech University and Concordia University. She currently teaches multimodal courses in educational technology at Université Laval.

Naffi has more than a dozen publications in refereed journals, conference proceedings, book chapters, and book reviews. She has given presentations at scientific conferences, organized panels, offered keynote lectures and invited presentations. Naffi has written opinion pieces which she has published in high impact journals such as La Presse, The Conversation, The Gazette, The Huffington Post, Maclean’s, The National Post, Franceinfotv, Ouest-France. She has given interviews to the media, appeared on TV and radio. She has presented at high-profile events such as at the SSHRC Impact Awards at Rideau Hall, before the Governor General of Canada. She has received several invitations to offer workshops in the context of summer schools and professional development days.

As a doctoral student, she received numerous awards for the excellence of my doctoral research. Her project focussed on how host society youth construe online content about the Syrian refugee crisis after the terror attacks. It addressed how hate, fear, and prejudice spread through social media. She identified a five-step model called Get Ready to Act Against Social Media Propaganda, which can be used in educational contexts to disrupt hate discourses. First, Naffi was funded by the FRQSC and SSHRC and received scholarships from the Department of Education at Concordia University. She was named Concordia Public Scholar in 2017-2018 to represent Concordia University in the media, she was a winner of the SSHRC’s Storytellers national competition, a finalist for Concordia University’s My 180-second thesis competition, a winner of ACFAS’s My Thesis in 3 minutes competition, and won the President’s Media Outreach Award (2016-2017) for excellence in communications. Naffi was awarded the Governor General’s Gold Medal of Canada – Individual and Society 2018 for the excellence of my doctoral thesis.

She is also the recipient of the SALTISE 2019 Best Practices & Pedagogical Innovators Award.

As Chairholder, Naffi is interested in pedagogical innovation in digital contexts as well as competencies development for the future of work. Her research focuses on:

The ethical, critical, responsible and sustainable application of disruptive technologies such as artificial intelligence in education, training, talent development and upskilling and reskilling of the future and current workforce for the future of work;
The intergenerational, interdisciplinary and intersectoral inclusion and integration of the current and future workforce in tomorrow’s labour market;
The co-existence in the digital and AI era through which humans and machines collaborate to facilitate and develop collaborative intelligence and humans’ augmented intelligence;
Digital citizenship to combat online misinformation.

Naffi is affiliated with the Centre de recherche et d’intervention sur l’éducation et la vie au travail (CRIEVAT), the Observatoire international sur les impacts sociétaux de l’IA et du numérique (OBVIA) – axe éducation et capacitation, the Centre de recherche et d’intervention sur la réussite scolaire (CRIRES), the EducationMakers at Milieux Institute for Arts, Culture and Technology, and the Educational Informatics Lab (EILAB).


Winner of SSHRC Storytellers National Contest | Professional


Concordia Public Scholars Award 2017-2018 | Professional


The ACFAS Certificate | Professional

Selected to represent Concordia University at “Ma these en 180 secondes 2017"

Concordia’s Newsmaker of the Week | Professional


Concordia 3-Minute Thesis PhD Runner Up Award 2017 | Professional


Concordia Public Scholars Award 2017-2018 | Professional


Additional Titles and Affiliations

The Milieux - Community + Differential Mobilities Cluster at Concordia University

The Centre for Immigration Policy Evaluation (CIPE) at Concordia University

EILAB - An International Centre of Innovation in Digital Learning at UOIT

Past Talks


National and International Conferences and Congresses

Canada, France, Portugal, and Italy, March 25, 2017

Research Grants

Doctoral Fellowship

Organization: Social Sciences and Humanities Research Council (SSHRC) Canada
Date: September 1, 2014
Grant amount: 80000


2014-2018 http://www.sshrc-crsh.gc.ca/home-accueil-eng.aspx

More information: http://www.sshrc-crsh.gc.ca/transparency-transparence/disclosure-divulgation/grants-subventions/2014/april_2014.pdf

Doctoral Research Scholarship

Organization: Fonds de Recherche Société et Culture Québec (FRQSC) Canada
Date: September 2, 2013
Grant amount: 60000



More information: http://www.frqsc.gouv.qc.ca/en/

France and André Desmarais Graduate Fellowship

Organization: Concordia University
Date: September 1, 2014
Grant amount: 5000



More information: https://www.concordia.ca/finearts/studio-arts/programs/graduate/funding-awards.html


  • Training & Development
  • Teaching & Learning Technologies
  • Social Integration
  • Social Identity
  • Social Inclusion and Exclusion
  • Social & Digital Media
  • Radicalization
  • Qualitative Research
  • Problem-Based Learning
  • Personal Construct Psychology
  • Perception
  • Participatory Action Research
  • Online Interactions
  • Online Learning
  • Online Reactions to Terror Attacks
  • Learning Theory
  • Learning & Development
  • Islamophobia
  • Interviewing Techniques
  • Instructional Design
  • Integration
  • Influence / Social Media
  • Influence & Personal Impact
  • Course Design and Development
  • Communities of Practice
  • Educational Technology
  • Distance Education
  • Action Research


  • Lebanese American University
    Interior Design
    Bachelor of Arts, 1995

  • Concordia University
    Education (Educational Technology)
    MA, 2012

  • Concordia University
    Education (Educational Technology)
    PhD, 2018