Tammara Kennelly

President, FriesenPress

Banking and foreign exchange expert, turned book publisher, with a passion for helping authors share their story with the world.

Media

Using Your Book as a Business Card

WSI, July 6, 2015Online

URL: https://www.youtube.com/watch?v=CVDDN10EELM

Online webinar for WSI's worldwide network of customers and consultants describing how to leverage a book as a business card.

PowHERhouse Portrait

PowHERhouse Magazine, January 2, 2017Online

URL: https://www.joomag.com/magazine/powherhouse-winter-2017/0741290001484717259?short

Cover of magazine with in depth interview about my leadership style, how I manage FriesenPress and advice for others.

Make it Sizzle! Promoting your self-published book

FriesenPress, September 1, 2015Online

URL: https://www.youtube.com/watch?v=SXea3Pwoj3s

Author facing webinar educating how to promote your self-published book.

Demystifying Self-Publishing

FriesenPress, April 6, 2015Online

URL: https://www.youtube.com/watch?v=6VWGQ0Zijxk

Webinar that examines the differences between self-publishing and traditional publishing, describes how to self-publish and how to choose a self-publisher.

Case Study - Bachelor of Commerce Program

Royal Roads University, July 7, 2014Online

URL: https://www.youtube.com/watch?v=LXdy7UrcheE

Participated in the RRU Bcom program as a case study. This is a condensed clip from the 15 minute original presentation.

Building Brand Loyalty With Effective Content

WSI Digital Marketing, September 1, 2015Online

URL: https://www.wsiworld.com/blog/podcast-publishing-content-in-a-digital-world-with-tammara-kennelly/

This podcast focuses on the role that content plays in your marketing plan when it comes to building brand loyalty. We take a look at the role of the book as a business card as a part of your content and brand loyalty management.

Biography

Tammara Kennelly’s moved from five years of employment with the local public library, to banking and foreign exchange, where she spent the next 15 years. During this period Kennelly completed her MBA with a specialization in leadership. In 2012, she had the opportunity to return to books as the President of FriesenPress.

Recognition/Reconnaissance

2014 Viatec Executive of the Year | Professional

The Viatec awards celebrate the achievements of technology companies and individuals responsible for making Greater Victoria the fastest-growing technology region in British Columbia. Executive of the year: These hot shots have had a significant impact on the success of an organization as a direct result of their leadership and are respected by their peers.

Past Talks

Transform Your Slush Pile into a Slush Fund

Annual Conference

Alberta Book Publishers Association, September 1, 2016

Using Your Book as a Business Card

WSI worldwide annual conference

Miami, Florida, August 3, 2015

FriesenPress and the evolution of the self-publishing industry

Print Fair

Friesens, Altona, Manitoba., January 6, 2014

4 hour seminar, the art of self-publishing

Master of Fine Arts in Creative Writing

University of Kings College, January 7, 2013

Expertise

  • Self-Publishing
  • offshoring service centers (Philippines & Lithuania)
  • Mergers and Acquisitions
  • Leadership Development
  • Leadership, culture development, succession planning, organizational development
  • Editing & Writing
  • career pathing, coaching for performance
  • Books - producing, marketing and promotion

Education/Éducation

  • Western Union University
    Experiential Project Management
    Mini MBA, 2011
  • Royal Roads University
    Executive MBA, leadership specialization
    Masters in Business Administration, 2006
  • Simon Fraser
    Criminology
    Criminology Degree, 1994
  • Dalhousie University
    Credit Unions
    Associate of the Credit Union Institute of Canada (ACUIC), 2009