Sarah Potter
Managing Director Active Trader, TD
Sarah Potter’s company is changing the way retail investors learn about the markets and has been a disrupter by discussing money-making skills, investing, and the modern markets for average people. Potter is a professional retail trader herself and also is president of a company works with Canadian banks, USA brokers and Exchanges (CME group) to create financial literacy, market analysis, and investing education material for all types of investors. Her work continues to change the way traders interact in the market as a direct investor.
Media
What You Weren't Taught About Making Money
What if making money was just like riding a bike? Where you get better the more you practise the skill. While you may be familiar with money preserving skills like ‘save more’ or ‘spend less’, Sarah Potter explores the myths and realities of what it is really like to build the skills to make more money, grow wealth and investing in the markets for average people. Find out why financial literacy is failing you, and how to change the financial narrative for the next generation. Sarah Potter is the author of How You Can Trade Like A Pro: Breaking into Options, Futures, Stocks and ETFs (Published by McGraw Hill) and founder of www.shecantrade.com

Interview: How Sarah Potter Developed An Interest in Options Trading and The Markets
BNN/Money Talk, July 7, 2017Television
URL: https://www.moneytalkgo.com/video/learn-trade-options-sarah-potter-shecantrade-com/
This was an informal interview about options trading to help decode some of the mystery behind the markets for average people and average investors. The focus was to help audience feel hear how a professional retail trader got started in the markets. Topics included futures, weekly options, trade set ups, trade strategy and creating a market outlook with analysis.
McGraw Hill
March 1, 2014
0071825495
Most first-time investors find today's turbulent markets are anything but consistent. To keep from throwing your money away following obsolete trading strategies, you need a seasoned mentor like Sarah Potter to provide the latest insight, training, techniques, and action steps to become the trader you want to be.
How You Can Trade Like a Pro holds the answer to fulfilling your dream of earning an income by trading.
Written by an educator who now trades full time, this how-to book is unmatched in its clarity and to-the-point explanations. You will quickly develop a solid foundation of theory and professional techniques for trading multiple markets including options on stocks and ETFs as well as futures contracts. Unlike many nuts-and-bolts investing books, this holistic guide helps you through the technical and emotional process of trading, with Potter's real-life stories of transitioning to a full-time trader and her humorous "Trading Tips" comic strips. Best of all, you can start with a small amount of capital and be confident you have the same advantages as the pros.
Biography
After McGraw Hill published her book titled, How You Can Trade Like a Pro: Breaking into Options, Futures, Stocks and ETFs, Potter began a business dedicated to retail investors. Her popularity quickly grew to become a sough-after subject matter expert and speaker for banks and brokers across the US and Canada. Potter's message is for the retail trader by the retail trader, and its clear that her fresh approach is influential. She has a Masters of Education and bridges her experience in education with her experience in the investing industry to help average investors understand and feel more empowered about the markets. Potter is changing the money-making narrative. She is an entrepreneur, retail investing expert, trader, author, speaker, and multitasking working mom. Her work has been featured on numerous media outlets in print, internet, television, conferences and most recently in her Tedx Talk.
Past Talks
Television Interview
How To Trade Options
BNN Money Talk, July 7, 2017
Tedx Talk
What You Weren't Taught About Making Money
Collingwood, October 5, 2017