Judy Paradi
Partner, Consultant, StrategyMarketing.ca
Judy is a thought leader, strategist and sought after speaker and writer, frequently addressing the power discrepancy between men and women. Most recently she has specifically focused her attention on the disconnect between women and the financial community.
Media
Interview with AssetTV
Judy and Paulette were interviewed for AssetTV regarding the disconnect between women and the financial community.
Advisers and women: Is anyone listening?
Globe and MailPrint
URL: https://secure.globeadvisor.com/servlet/ArticleNews/story/gam/20150131/RBGICARRICKPORTSTRAT
Judy and Paulette were interviewed by Rob Carrick of the Globe and Mail -- in response to the publication of their White Paper and their assertion that the financial community (financial advisors) and women frequently misunderstand each other -- because they don't speak the "same language" -- figuratively speaking.
Why Women Leave Their Financial Advisor
Published by Academia.edu
The second of three White Papers authored by Judy and Paulette -- this one specifically dealing with why women leave their financial advisors -- it discuses the lost opportunity and provides useful information on how financial advisors can prevent the exodus.
URL: https://www.academia.edu/12142219/Why_Women_Leave_Their_Financial_Advisors
Biography
Judy Paradi is an entrepreneur, writer, speaker, adventurer, mentor, cancer survivor, marathon runner and grandmother – who has always been passionate about supporting women’s issues.
As owner of a successful marketing company for 25 years, Paradi had the opportunity to work with a variety of blue chip clients where she saw the huge disparity between how women thought and perceived the world and how they were being marketed to - especially by the financial community. It was a paradigm that she decided had to change!
Today under the StrategyMarketing.ca banner, Paradi along with partner Paulette Filion, devotes her energies specifically to helping the Financial Community bridge the gap between women and the services they deliver.
To this end, they offer courses, workshops and keynotes aimed at the financial community and male financial advisors wishing to grow their practice through a better understanding of women.
Together Paradi and Filion have developed several online courses, published three seminal white papers on the subject and blog on a regular basis.
In addition to key note speaking, writing and consulting, Paradi lectures at the University of Toronto on entrepreneurship, with a special focus on targeted marketing.
Additional Titles and Affiliations
University of Toronto
As an adjunct professor, Judy teaches one course on Entrepreneurship and guest lectures on Marketing in another stream -- both for the department of Engineering