Professor Maja

CEO & Professor, ALL IN Inc. & McMaster University

Sociologist. Professor. Author. Expert on The Social CTV. Apology-hater. Confidence-builder. I hate the word humble.

Events: www.professormaja.com/calendar

Media

Hey Ladies, Stop Apologizing!

Meet Professor Maja. CEO of ALL IN Inc., a company that gives women the tools and strategies they need to speak up with confidence, get what they want and become leaders in all areas of their lives.

Can Multi-tasking Kill Productivity?

The Social CTV, August 17, 2018Television

URL: https://www.thesocial.ca/Wellness/Health/Multitasking-is-actually-keeping-you-from-getting

From working with multiple tabs open on your computer, writing an email while talking to your colleagues on messenger, or eating your lunch and texting friends, you’re probably multitasking more than you think. So, is multitasking a positive attribute or a risky habit? If you ask sociologist and author, Professor Maja, multitasking is actually keeping us from getting things done! Professor Maja is an expert on The Social CTV, with her segments running every 6 weeks.

How to Boost your Body Confidence

The Social CTV, April 4, 2018Television

URL: https://www.thesocial.ca/Wellness/Health/How-to-boost-your-body-confidence

For many people, body positivity isn’t something that comes easily. It’s much easier to criticize our bodies for what they aren’t than to compliment our bodies for what they do! Why has this become the norm, and what can we do to change it? Professor Maja shares her advice and tips. Professor Maja is an expert on The Social CTV, with her segments running every 6 weeks.

How to Self-Promote with Confidence

The Social CTV, January 11, 2018Television

URL: https://www.thesocial.ca/Real-Life/Money/How-to-self-promote-with-confidence

Do you quiver in fear at the thought of promoting yourself? Research shows that women are more likely to endorse their peers—but not themselves! Professor Maja dropped by The Social CTV with her tips on how to self-promote with confidence. Professor Maja is an expert on The Social CTV, with her segments running every 6 weeks.

Time Management Strategies

The Social CTV, October 11, 2017Television

URL: https://www.thesocial.ca/Real-Life/Money/How-to-be-more-productive-and-successful

You can’t do it all! Not everything can be a priority. In Professor Maja's 2nd The Social CTV segment, she provides major tips and tricks to fit everything into your day and get the results you want. Professor Maja is an expert on The Social CTV, with her segments running every 6 weeks.

Hey Ladies, Stop Apologizing!

The Social CTV, August 17, 2017Television

URL: https://www.thesocial.ca/real-life/family/want-to-raise-confident-girls

Watch Professor Maja's first segment with the ladies from The Social CTV! Here she provides tips and strategies for women to boost their career & confidence. Tip #1: Stop apologizing! Professor Maja is an expert on The Social CTV, with her segments running every 6 weeks.

Morning Live Interview

CHCH News, July 12, 2017Television

URL: http://www.chch.com/stop-apologizing

Professor Maja's debut on live television, interviewed by Annette Hamm from CHCH News Morning Live. Professor Maja has a wake-up call for women in her new book and workbook “Hey Ladies, Stop Apologizing!”

Hey Ladies, Stop Apologizing!

Fabulous Fempreneurship, June 23, 2018Radio/Podcast

URL: https://soundcloud.com/user-942184127/hey-ladies-stop-apologizing-podcast-with-professor-maja

In this in-depth conversation with Elaine Slatter from Fabulous Fempreneurship, Professor Maja talks about how women need to lead with confidence and stop apologizing, ruminating and seeking perfectionism. More from Elaine: www.fabfemprenuership.com

Let's Just Do This! with Prof Maja (Part 2)

WOW New Media, July 23, 2017Radio/Podcast

URL: https://soundcloud.com/wownewmedia/lets-just-do-this-professor-maja-jul-2017

In this podcast from Let's Just Do This, Margaret Wallis-Duffy and Todd Miller from Wow New Media interview the dynamic Professor Maja, author of "Hey Ladies, Stop Apologizing!" In the riveting second part, Professor Maja answer important questions about the truths of PERFECTIONISM, and the difference between a healthy pursuit of excellence and following our perfectionist tendencies!

Let's Just Do This! with Prof Maja (Part 1)

WOW New Media, June 29, 2017Radio/Podcast

URL: https://soundcloud.com/wownewmedia/wow-new-media-prof-maja-interview-jun-29-2017

In this podcast from Let's Just Do This, Margaret Wallis-Duffy and Todd Miller from Wow New Media interview the dynamic Professor Maja, author of "Hey Ladies, Stop Apologizing!" In this engaging and informative chat, Marg and Todd pepper Professor Maja with questions and learn some incredible truths about the differences between the sexes, especially a poignant one about applying for jobs!

Obssess on Less for Greater Success

The Hamilton Spectator | OpinionOnline

URL: https://www.thespec.com/opinion-story/8689086-obsess-on-less-for-greater-success/

"When someone asks something of you, do you usually say "yes" without hesitation? Do you say "yes" more often then you'd like and then regret the decision or resent the request? I have recently become obsessed with how people make decisions and the consequences of poor decision-making on productivity. I have found that the ultrasuccessful have very specific strategies for decision-making that we can readily implement." [ Read more ]

Hey Ladies, Stop Apologizing... and Other Career Mistakes Women Make
by Professor Maja Jovanović, Ph.D.
Rock's Mills Press
April 21, 2017
1772440620 or 978-1772440621

Do you constantly doubt yourself or your abilities? Do you downplay your achievements or refuse to take credit for a job well done? Do you talk yourself out of doing something just so you won't fail? If so, then you're at the right place. If you're not ALL IN, ALL THE WAY, ALL THE TIME, then you're nowhere.

My mission is to bring awareness to your bad habits, to push you out of your comfort zone and into action, and to motivate you to reach up, dream bigger, and aspire for leadership positions in all areas of your life. This is your opportunity to gain confidence and jump-start your life. Are you ready?

Buy now: www.professormaja.com/shop

Hey Ladies, Stop Apologizing: The Workbook
by Professor Maja Jovanović, Ph.D.
Rock's Mills Press
April 21, 2017
1772440639 or 978-1772440638

This workbook is for all the women who are plagued by perfectionism and our obsession with being “nice.” This is for all the women who say yes to everyone else and no to themselves. This is for the women who spend their days apologizing to everyone and everything for no good reason.

Buy now: www.professormaja.com/shop

Selling Fear and Empowerment in Food Advertising: A Case Study of Functional Foods and Becel Margarine

by Maja Jovanović

Published by Food, Culture & Society

April 29, 2015

This paper explores the narrative behind Becel®'s pro.activ® calorie-reduced margarine advertising campaign. Becel® pro.activ® is a new functional food product developed with plant sterols that claims to lower cholesterol and is the first food product available for purchase in Canada with plant sterols. The campaign consists of six advertisements specifically targeted to women in two Canadian magazines (Canadian Living and More) over the course of six months from September 2010 to February 2011. Using a sociology of diagnosis framework, I argue that these advertisements create a false sense of urgency and empowerment surrounding high cholesterol for women, and reinforce a “healthy lifestyle discourse” that individualizes the responsibility for health, potentially disenfranchising the individual, patient and consumer. Using frame analysis, I argue that Becel®'s pro.activ® campaign constructs high cholesterol as a disease; simultaneously frightens and empowers women; and lastly, privileges and promotes the individual notion of personal responsibility for health.

URL: https://www.tandfonline.com/doi/abs/10.2752/175174414X14006746101871

Creating the 'dis-ease' of high cholesterol: A sociology of diagnosis reception analysis

by Maja Jovanović

Published by Social Science & Medicine

January 11, 2014

Using a sociology of diagnosis approach, this paper discusses the implication of high cholesterol being promoted as a disease rather than a risk factor for cardiovascular diseases. Drawing on data collected during the spring/summer of 2012 from 49 in-depth interviews with women over the age of forty concerned with high cholesterol in Ontario, Canada, I explore participants'​ understanding of the issue of high cholesterol as a disease. More specifically, I examine where blame and responsibility for high cholesterol are placed and if they vary by women's class background. My findings reveal that all the participants believed in and internalized the diagnosis of high cholesterol. However, the disease is blamed on 'lifestyle choices'​, and individual responsibilities, while women's awareness of the social determinants of health varies by class. I argue the sense of urgency surrounding high cholesterol is worrisome and the sole focus on lifestyle choice as both the cause and solution to high cholesterol is problematic for three reasons: it assumes that individual responsibility is adequate; it minimizes the socioeconomic constraints women face on a daily basis; and it reinforces the idea that individuals can be blamed for their health problems.

URL: https://www.sciencedirect.com/science/article/pii/S0277953613005959

Cultural Competency and Diversity Among Hospice Palliative Care Volunteers

by Maja Jovanović

Published by American Journal of Hospice & Palliative Medicine

June 1, 2011

This case study examines the current state of cultural competence in hospice and palliative care in the Greater Toronto Area (GTA). Because of changing demographic trends and ethnic minorities underutilizing hospice palliative care services, this research examined the current state of culturally competent care in a hospice setting, and the challenges to providing culturally competent care in a hospice in the GTA. A case study was conducted with a hospice and included in-depth interviews with 14 hospice volunteers. The findings reveal that volunteers encountered cultural clashes when their level of cultural competency was weak. Second, volunteers revealed there was a lack of adequate cultural competency training with their hospice, and finally, there was a lack of ethnic, cultural, and linguistic diversity among the hospice volunteers.

URL: http://journals.sagepub.com/doi/abs/10.1177/1049909111410415

Improving Cultural Competency among Hospice and Palliative Care Volunteers: Recommendations for Social Policy

by Maja Jovanović

Published by American Journal of Hospice & Palliative Medicine

July 4, 2011

This case study of 14 hospice and palliative care volunteers looked for recommendations and suggestions on how to increase cultural competency among hospice volunteers. In-depth interviews were conducted with a hospice in Toronto, Canada, and findings reveal that volunteers have very specific and diverse recommendations on how they prefer to be briefed and educated on cultural competency issues surrounding their patients. Findings also reveal hospice volunteers want more cultural competency training and acknowledge the importance of being culturally competent. This article concludes with a précis on recommendations for increasing cultural competency in hospice and palliative care for both volunteers and agencies and discusses the top 4 future trends in cultural competency for hospice care.

URL: http://journals.sagepub.com/doi/abs/10.1177/1049909111414863

Biography

Professor Maja Jovanović is the CEO of ALL IN Inc., an organization that gives women the tools and strategies they need to reach their full potential, become leaders in all areas of their lives, and speak up with confidence at work. Jovanović became so frustrated hearing women apologize for everything ALL. THE. TIME. that she decided to do something about it.

You can read her two bestselling books:
• “Hey Ladies, Stop Apologizing… and other career mistakes women make”
• Follow-up companion: “Hey Ladies, Stop Apologizing: THE WORKBOOK”
• Third book coming soon!

Jovanović earned her Master’s in Sociology (Waterloo) and her PhD. in Sociology (McMaster). Her main research interests are female empowerment and confidence, along with health and body positivity. She currently teaches at both McMaster University and Mohawk College where she interrupts the apologies, everywhere she goes.

More Maja: www.professormaja.com

Recognition/Reconnaissance

YWCA Woman of Distinction Award Nominee (2017) | Professional

YWCA Hamilton’s Women of Distinction Awards recognize outstanding women and organizations who are committed to the development of other women and to the overall improvement of the community. The Women of Distinction Awards are nationally recognized as one of the most prestigious awards for women. YWCAs across Canada join in the celebration each year, honouring the remarkable achievements of women.

I was nominated in the category of Education/Mentorship.

Past Talks

Power of the Purse: "Perfectionism is Paralysis"

TBD

Sarnia, ON, November 15, 2018

Power of the Purse: "Perfectionism is Paralysis"

Hellenic Community Centre

London, ON, October 4, 2018

"Perfectionism is Paralysis" Talk

Winery Reception at 13th Street Winery

St. Catherines, ON, September 18, 2018

Power of the Purse: "Screw Apologies: Leading with Confidence"

Halifax, NS: The Atlantica Hotel, October 15, 2018

Workshop: "Screw the Apologies & Boost your Confidence"

Toronto, ON: Doubletree by Hilton Toronto Airport, July 15, 2018

Power of the Purse: "Screw Apologies: Leading with Confidence"

Saint John, NB: Delta, June 14, 2018

Perfectionism is Paralysis: Learn to Lead with Confidence

Burlington, ON: Degroote School of Business, Ron Joyce Centre, June 7, 2018

Power of the Purse: "Screw Apologies: Leading with Confidence"

Hamilton, ON: Mohawk College, May 8, 2018

Workshop: "Learning How to Self-Promote with Confidence"

Hamilton, ON: McMaster Innovation Park, April 12, 2018

Success in the City Conference

Hamilton, ON: Carmen's Banquet Centre, April 3, 2018

Academia to Industry Meeting (AIM)

Hamilton, ON: McMaster Innovation Park, March 3, 2018

International Women in Science Day Conference

Hamilton, ON: Michael G Degroote Centre for Learning & Discovery, February 11, 2018

Workshop: "Perfectionism & Self-Confidence"

London, ON: Best Western Plus Lamplighter Inn & Conference Centre, November 22, 2017

Leadership Summit for Women

Hamilton, ON: McMaster Student Success Centre, November 18, 2017

Power of the Purse: "Screw Apologies: Leading with Confidence"

Sarnia, ON: Holiday Inn Sarnia Hotel & Conference Centre, November 16, 2017

EmpowHER Summit

Oakville, ON: Holiday Inn Oakville Centre, October 29, 2017

Power of the Purse: "Screw Apologies: Leading with Confidence"

Hamilton, ON: Mohawk College, October 25, 2017

Power of the Purse: "Screw Apologies: Leading with Confidence"

London, ON: Hellenic Community Centre, October 5, 2017

Workshop: "Shatter Perfectionism & Self-Promote with Confidence"

Burlington, ON: Holiday Inn Burlington Hotel & Conference Centre, September 27, 2017

Expertise

  • Women's confidence
  • Women's leadership
  • Time management
  • Self-promotion
  • Communication skills
  • Mindset
  • Perfectionism
  • Body positivity
  • Imposter syndrome

Education/Éducation

  • University of Victoria
    School of Nursing
    Post-Doctoral Research, Post-Doctoral Fellowship, 2016
  • McMaster University
    Social Sciences
    Doctor of Philosophy (Ph.D.), Sociology, 2013
  • McMaster University
    Social Sciences
    Master's Degree, Sociology, Diploma Program in Health Services & Policy Research, 2013
  • Canadian School of Natural Nutrition
    Holistic Nutrition
    Registered Holistic Nutritionist Diploma, 2009
  • University of Waterloo
    Social Sciences
    Master's Degree, Sociology, 2008
  • University of Toronto
    Social Sciences
    Honours B.A., Sociology, 2007