Barbara Marcolin
Associate Professor, Faculty of Management, University of British Columbia
Management, Information systems knowledge of how people, software, hardware, organizations and processes converge, Entrepreneurial technology, Fast features, Partnering, Participatory requirements, Effective technology use, Structural Equation Modelling (SEM) methods (PLS, Lisrel, AMOS, EQS), User competence
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Biography
Dr. Barbara Marcolin joined the Faculty of Management at the University of British Columbia, Okanagan campus in July 2012, having taught systems perspectives for 17 years at the University of Calgary, Calgary, Alberta, and the Richard Ivey School of Business, Western University, Ontario. From 2003 to 2010, Marcolin practiced IT research in high tech entrepreneurial companies in Saint John, New Brunswick as Research Director and Privacy Officer managing technology research and IP/patents. Marcolin's research interests focus on both the individual level use and business level technology value. She studies user competence, web interactivity, fast features, outsourcing, partnering, participatory requirements, user experience, user-centered technology design, academic-industry partnerships, user expectations, Structural Equation Modelling (SEM) and Partial Least Squares (PLS) research methods and effective use of technology. Specific interests include entrepreneurial technology where rapid technology requirements co-discovered with users shape technological advances into new start-ups or new software services and product lines.