Sara Grimes

Associate Professor, Faculty of Information, University of Toronto

Digital Media, Digital Media Culture, Digital Game Play, Theories of Technology, Intellectual Property, Legal and Ethical Dimensions of Marketing to Children Online


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Sara M. Grimes is Associate Professor in the Faculty of Information and Visiting Professor in Book and Media Studies at the University of St. Michael’s College at the University of Toronto. Her work is centered in the areas of children’s digital media culture(s) and play studies and critical theories of technology with a special focus on digital games. Her published work explores the commercialization of children’s virtual worlds and online communities, the articulation of a critical theory of digital game play, discussions of intellectual property and fair dealing in digital game environments, as well as the legal and ethical dimensions of marketing to children online. Her work has appeared in journals such as New Media & Society, The Information Society, Science Technology & Human Values, and Cultural Studies as well as in chapters in edited volumes and in various magazines and blogs. She has presented her research at a number of national and international conferences, workshops, and festivals. Grimes teaches courses on children’s cultural texts and artifacts, remix culture, research methods, and the social and cultural dimensions of social media technologies.


  • Digital Media
  • Intellectual Property
  • Digital Game Play
  • Virtual Worlds
  • Technology
  • Play

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