Media
Alpha Woman looks to foster fierce women in cannabis
Digital Journal, October 18, 2018Online
Article with CEO and co-founder of Alpha Woman about the lack of female leadership in the cannabis industry and what can be done to change this.
Biography
Leslie Andrachuk is the co-founder and CEO of AlphaWomanCo and is also currently the Digital Director at The Health Insider. She is a bilingual, global, integrated Chartered Marketer and publisher. She has launched and managed numerous media companies and led marketing and content teams for both start-ups and large organizations in her more than 30-year career. Often referred to as an Intrapreneur when working in larger companies, Andrachuk has spent much of her career oscillating between start-up, entrepreneurial environments, and large corporations. She is known as an inspiring leader, a creative businesswoman, and one who empowers other women to succeed.
Additional Titles and Affiliations
Chartered Marketing Association
The CMA is the voice of the marketing profession in Canada. With over 400 members, we represent leaders across the corporate, not-for-profit, public, post-secondary and health sectors. We provide a forum for members to engage in thought-leadership discussions, participate in professional development offerings and contribute to an environment where consumers are protected and businesses can thrive. Our Chartered Marketer (CM) designation ensures that marketing professionals are highly qualified and up-to-date with best practices. We champion self-regulatory standards, including a mandatory Code of Ethics and Standards of Practice and a series of guides to help marketers keep current and maintain high standards of professional conduct. Our members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies, and by providing significant employment opportunities for Canadians.