Amy Friesen

Amy Friesen is a best-selling author, award-winning entrepreneur, and a nationally recognized voice in Eldercare and caregiving. With over two decades of experience helping families navigate the often-overwhelming transition into retirement living or long-term care, Amy is dedicated to making eldercare planning more accessible, compassionate, and effective.

In 2014, she founded Tea & Toast, a trusted senior living navigation service that reflects her deep commitment to simplifying complex decisions for seniors and their families. Through personalized guidance, expert research, and a caring, knowledgeable approach, Tea & Toast takes the stress out of planning and helps ensure the best possible fit for each unique situation.

Amy's work also extends through Eldercare Planners, Canada’s first network of like-minded professionals focused on empowering families with the resources, tools, and advocacy they need during critical life transitions.

Whether through one-on-one support, community education, or national speaking engagements, Amy continues to lead with heart and purpose, helping others find clarity, confidence, and peace of mind along the Edercare journey.

Tea & Toast is a testament to Amy’s unyielding commitment to fostering better choices and alleviating the often overwhelming burdens associated with eldercare. Her holistic approach to client care not only prioritizes their immediate well-being but also facilitates seamless transitions throughout the eldercare journey, infused with compassion, empathy, and seasoned expertise.

The unique methodology employed by Tea & Toast has become a beacon of hope for countless families, offering personalized assistance tailored to individual needs and aspirations. By meticulously planning for short and long-term goals, Amy and her team alleviate the stressors inherent in eldercare, allowing families to navigate this pivotal phase with confidence and peace of mind.

In addition to her groundbreaking work with Tea & Toast, Amy is the visionary behind a cross-Canada association of Eldercare Planning Professionals, advocating for caregiver support, senior living, and comprehensive aging solutions. Her leadership in this domain has earned widespread recognition, including the prestigious 2018 Businesswoman of the Year Award acknowledged by the House of Commons and a recipient of the 2019 Forty Under 40 award.

Amy’s influence extends far beyond her professional accolades, permeating various media platforms where she has been featured in numerous news interviews and sought-after as a guest on podcasts. Through these channels, she generously shares her wealth of knowledge and insights on senior living and eldercare planning, enriching discourse and understanding.