Alyssa Zeisler

VP Product Management, Dow Jones

Women in media, Digital media, Journalism, Emerging technology in news, Gender gap in news

Media

How do you measure a winner on Broadway?

WE EXPAND WHAT (AND HOW AND WHO) WE SERVE

Nieman LabOnline

URL: https://www.niemanlab.org/2018/12/we-expand-what-and-how-and-who-we-serve/

Audience demand, together with changes we are already seeing in journalism as it is taught and practiced, and the need of media companies to engage new audiences will extend service journalism to new verticals in 2019.

Investigating relationships between women's news production and consumption

by Alyssa Zeisler

Published by Media Impact Project

Biography

Alyssa Zeisler is VP of Product Management at Dow Jones, where she leads a team dedicated to subscription growth and strategic initiatives. She previously directed The Wall Street Journal’s R&D team, which applied emerging technology to ambitious journalism projects and investigations. A long time believer in user-centric decision making, she has helped build teams that accelerate digital transformation at both Barron's and the Financial Times.

Expertise

  • Women in media
  • Digital media
  • Journalism
  • Emerging technology in news
  • Gender gap in news
  • Adapting coverage to include more women

Education/Éducation

  • London Business School
    Business
    M.Sc.
  • McGill
    Psychology, Economics
    B.A.