Jada Watson

Assistant professor of Digital Humanities, School of Information Studies, University of Ottawa

Country music, Gender representation in country music, Popularity charts, Charting data, Radio programming, Genre culture

Media

Broadcast Dialogue, May 3, 2019Radio/Podcast

URL: https://broadcastdialogue.com/broadcast-dialogue-the-podcast-dr-jada-watson-on-the-widening-gender-gap-in-country-radio/

Connie Thiessen spoke with Dr. Watson about her April 2019 study of gender representation on country radio.

Country music has a women program

The Big Story, July 29, 2019Radio/Podcast

URL: https://thebigstorypodcast.ca/2019/07/29/country-music-gender-gap/

The Big Story guest host Sarah Boesveld spoke with Dr. Watson about her April 2019 study of gender representation on country radio. They discussed the study's findings, the reasons for the declining presence of women on the radio format, the impact on female artists, and on the industry at large.

Biography

Jada Watson is an Assistant professor of Digital Humanities in the School of Information Studies at the University of Ottawa. Her research focuses on issues of inclusion and diversity in popular music culture, focusing specifically on issues of gender representation on country format radio and popularity charts. She is Principle Investigator of SongData, a research program that uses industry market data (radio airplay, charts, awards, streaming, etc.) to examine how genre cultures form, develop, and evolve over time. She is also the Coordinator of Digital Humanities at the Faculty of Arts and is responsible for running the DH workshop and lecture series.

Dr. Watson's research has been cited in the press, news talk shows, and documentaries, and her work was cited in a 2019 brief submitted to the Federal Communications Commission in response to the National Association of Broadcasters' application for further ownership deregulation, and in the Recording Academy Task Force's report on Inclusion and Diversity.. Her peer-reviewed articles have appeared Popular Music & Society, Popular Music History, and American Music Perspectives, as well as in several edited collections.

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Jada Watson est professeure adjointe en sciences humaines numériques à l'École des sciences de l'information de l'Université d'Ottawa. Ses recherches portent sur les questions d'inclusion et de diversité dans la culture de la musique populaire, et plus particulièrement sur les questions de représentation des artistes dont les chansons figurent dans la programmation à la radio et dans les palmarès de popularité. Chercheuse principale de SongData, son programme de recherche utilise les données du marché de l'industrie (diffusion radio, palmarès, prix, streaming, etc.) pour examiner comment les cultures de genre se forment, se développent et évoluent au fil du temps. Elle est également coordinatrice des humanités numériques à la Faculté des arts et est responsable de l'organisation des ateliers et des conférences sur les humanités numériques.

Les recherches de la professeure Watson ont été citées dans la presse, dans des émissions et des documentaires, et son travail a été cité dans un mémoire de 2019 soumis à la Commission fédérale des communications en réponse à la demande de déréglementation de la propriété de la National Association of Broadcasters, ainsi que dans le rapport du groupe de travail de la Recording Academy sur l'inclusion et la diversité. Ses articles évalués par des pairs ont été publiés dans Popular Music & Society, Popular Music History et American Music Perspectives, ainsi que dans plusieurs collections éditées.

Research Grants

Gender Representation in the Country Music Industry, 1944-2017

Organization: Social Sciences and Humanities Research Council of Canada

More information: https://songdata.ca/projects/gender-representation-in-country/

A data-driven history of country music’s “geo-cultural” origins

Organization: Social Sciences and Humanities Research Council of Canada

More information: https://songdata.ca/projects/the-geography-of-country-music/

Expertise

  • Country music
  • Gender representation in country music
  • Popularity charts
  • Charting data
  • Genre culture