Media
Laura Beauparlant Keynote - Creating Brand Chemistry
CREATING BRAND CHEMISTRY
How to stand out and capture the hearts (and wallets) of your clients
You wouldn’t build a house without a foundation would you? Without the foundation the house would crumble. So how can you design a business without first building a foundation? Join Laura for this engaging and thought provoking talk where she illustrates the 8 key elements to building a strong brand foundation for your business and learn why creating an experience for your clients is even more important that you might think.
Laura Beauparlant Keynote - Branding Mistakes and How to Cure Them
BRANDING MISTAKES AND HOW TO CURE THEM
You’re really good at what you do. But, it takes so much more than just an idea or your incredible skills to start and run a business. Laura shares her experience working with successful small businesses over the last 14 years to help other entrepreneurs fast-track their own success.
You will learn what branding is and why it matters to your small business, as well as 5 of the most common branding mistakes that are costing you money, and how to avoid them to build a strong, memorable business that attracts the right clients.
Your Brand Chemistry
The Small Nonprofit, September 23, 2019Radio/Podcast
URL: https://www.buzzsprout.com/208666/1627354
When people want a rebrand, it’s easy to automatically think of a new logo, website and so on. But that’s just the marketing component of your brand. Your brand is so much more.
Laura challenges us to imagine our brand is a beautifully decorated cake. Your logo, website and all the visual things people see are the icing and sprinkles. This is what makes the cake look good and enticing.
Canada's Podcast, July 10, 2019Radio/Podcast
URL: https://canadaspodcast.com/laura-beauparlant/
Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.
For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.
20 years later, survivor of impaired driving crash searches for man who helped her
Global News, October 23, 2015Online
Brand Chemistry: How to attract the right clients and keep them
by Laura Beauparlant
Barlow Books
April 1, 2019
978-1999574703
It takes way more than just being really good at what you do to start and run a successful business. To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your customers, and why they should hire you over the other guy. In Brand Chemistry, Laura Beauparlant shares her proven Brand Camp formula for achieving clarity and focus. No matter where you’re at now, you can build a brand that allows you to become a happier, more fulfilled and prosperous business owner.
Biography
Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design, and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. For over 15 years, Beauparlant has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding.
Recognition/Reconnaissance
Most Innovative Woman in Brand Strategy - Canada | Professional
2019 Media Innovator Awards - CV Magazine