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Erin Bury

Co-founder, CEO, Willful

wills, power of attorney, estate planning, end of life planning, personal finance, entrepreneurship, startups, starting and growing a company, small business, public relations, branding, marketing, technology


Financial Post columnist (multiple articles)

Financial PostPrint


I wrote a Financial Post column about entrepreneurship for several years

How COVID-19 is highlighting the need for Canada to embrace digital signatures

Video interview on BetaKit

Coronavirus has ‘unprecedented’ number of Canadians making a will

Ontario court to consider whether a will can be witnessed online as many Canadians draft new documents

8 companies seeing an increase in business during coronavirus pandemic


One of Marketing Magazine’s top 30 Under 30, Erin Bury is an entrepreneur, marketer, former journalist, and startup advisor/investor. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. Prior to Willful, she held leadership roles at communications agency Eighty-Eight, startup publication BetaKit, and Sprouter, which was acquired by Postmedia in 2011. Bury is a frequent speaker with Speakers’ Spotlight, writes a column for the Financial Post, and is a tech commentator on CTV News. She has appeared in publications including The New York Times, Forbes, and CNN.

Additional Titles and Affiliations

Board member at Save the Children Canada


  • wills
  • power of attorney
  • estate planning
  • end of life planning
  • personal finance
  • entrepreneurship
  • startups
  • starting and growing a company
  • small business
  • public relations
  • branding
  • marketing
  • technology


  • Carleton
    Bachelor of Journalism, 2007

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