Brenda Andress

President & Founder, SheIS

Sports, professional women's sports, recreation, creative marketing, sponsorship, business leadership, entrepreneurship, strategic planning

Media

Brenda Andress Outlines the 'SheIS' Initiative and Venturing Into Esports

Brenda Andress, founder and president of the SheIS Initiative, joined Marissa Roberto and Lisa Doan to outline the importance of SheIS, how it got involved with esports, and joining forces with Lazarus Esports.

The future of Canadian women’s hockey still in limbo a year later, but hope remains

CWHL commissioner Brenda Andress to step down

Biography

Brenda Andress is a bold innovator in the growth of women’s sports and created SheIS to demonstrate transformation will occur through the power of fan engagement, policies, and positive story telling. SheIS established a mission to use the power of women’s sports to create a future of, by, and for women. It focuses on the positive attributes of sport to acknowledge and elevate women, while celebrating those who are collective powerhouses and unwavering cheerleaders for their fellow athletes. The SheIS Collective includes leaders from every major sport and represents the first time in history that all these sports' leagues and organizations have stood together in support of one cause.

For the past 12 years, Andress was the Inaugural Commissioner of the Canadian Women’s Professional Hockey League. She led the efforts to baptize an international team from China that made the CWHL the first women’s league to have completed such a task. In 2013, she was recognized with a “Women of Distinction” award by the YWCA, for her work in championing accessibility and diversity in sport. That same year, The Hockey News named Andress as one of “The Powers of the Future”, in their annual Power and Influence issue. In 2014, she was named the top 100 Award winner as Canada’s Most Powerful Women by WXN and the Canadian Association for the Advancement of Women and Sport, and Most Influential Women of 2014 and 2015. Andress is recognized as a global leading authority and champion of female sports.

Expertise

  • Sports
  • professional women's sports
  • recreation
  • creative marketing
  • sponsorship
  • business leadership
  • entrepreneurship
  • strategic planning