Kerri-Lynn McAllister

Founder and CEO, Pawzy

Digital marketing, tech, entrepreneurship, startups, online marketing, growth, SEO, pets, connecting pet parents to healthcare services, telehealth software for pets, personal finance

Media

Picking the perfect holiday gifts for dogs

Pawzy Founder and CEO Kerri-Lynn McAllister appeared on CP24 to share some top tips for the best holiday gifts for our furry friends. Aired December 19, 2019.

Veterinary Telehealth Platform

Global News, March 31, 2020Television

URL: https://globalnews.ca/video/6755365/veterinary-telehealth-platform

A Canadian pet health technology company has launched a new veterinary telehealth platform to support clinics during the COVID-19 pandemic.

Trendy Halloween costumes for pets

'Are we nuts?' Meet Canadians who started businesses during the pandemic

Kingston native’s company wins Queen’s UPStart Venture Challenge

Business owners find creative ways to keep operations going despite storefront shutdowns

Biography

Kerri-Lynn McAllister is an entrepreneur specializing in technology and digital marketing. With over a decade of experience building online marketplaces, she helps Canadians make better purchasing decisions by gaining access to qualified information. She was a founding team member of Ratehub.ca, Canada's leading financial product comparison website, and was most recently Chief Marketing Officer for Lift & Co., a publicly-traded legal cannabis review and comparison platform.

Now, McAllister is combining her love of marketplace technology with her love of animals. Her two Cavalier King Charles Spaniels inspired her to build Pawzy to connect modern pet parents to the best advice and services. A graduate of the Smith School of Business at Queen's University, McAllister supports the pet care and tech communities. She's a Lean In Canada mentor. In addition to pledging 1% of Pawzy's equity to animal charities, McAllister has pledged an additional 5% of her personal equity holding to women in tech initiatives through the Upside Foundation.

Additional Titles and Affiliations

Upside Foundation

In addition to pledging 1% of Pawzy's equity to animal charities, Kerri-Lynn has pledged an additional 5% of her personal equity holding to women in tech initiatives through the Upside Foundation. The Upside Foundation enables founders of early-stage, high-growth Canadian companies to build social responsibility into their business by pledging equity to the charity of their choice, and join a community of like-minded entrepreneurs.

Past Talks

Virtual Fireside Chat with Kerri-Lynn McAllister, founder of Pawzy

Startup Grind

Online, April 16, 2020

Expertise

  • Digital marketing
  • Technology
  • Entrepreneurship
  • Startups
  • online marketing
  • growth
  • SEO
  • pets
  • B2B marketing
  • personal finance

Education/Éducation

  • Smith School of Business at Queen's University
    Commerce, accounting and finance
    BCom, 2007

    Dean's List and Dean's Scholarship. Completed an exchange program in business with the University of Antwerp