Marie-Michèle Larivée

Trend Consultant, Lecturer, UQAM

Colors, Materials, Textiles (CMF); Design & Aesthetics; The Future of Fashion; Marketing trends; Innovations; Emerging Mindset & youth culture; Millenials (Gen Y), Gen Z, Gen A


Interview with ​Marie-Michèle Larivée on GenZ

Hey Gen Zers, today's interview is with Marie-Michèle Larivée, a trend forecaster. Today we discuss upcoming trends in fashion, lifestyle etc. Find out how trend forecasters like Marie-Michèle predict trends! I hope you enjoy today's episode 🙂

Fashion Post-covid

Creative Career

Interview with Marie-Michele Larivée - Trend forecaster

Converse Peels Back the Construction of a Denim Sneaker

COVID-19 Might Change The Way We Dress Forever

Are vegan leather alternatives actually better for the planet?

4 Buzzwords That Will Impact the Denim Industry In 2020


Marie-Michèle Larivée is a trend consultant. She tracks evolution and societal shifts translating it into aesthetics (colours, style, textiles). She spends a large amount of time explaining what’s coming and why it is affecting society. She specializes in emerging mindset, youth culture (Gen Z and Y), and trend strategy alignment. She is also a university lecturer at Université du Québec à Montréal (ESG-UQAM) and is a featured expert in Nylon, Business Insider, Sourcing Journal among others.

Additional Titles and Affiliations

Copenhagen Institute of Future Studies (CIFS)

Global Scanning network member
Consumer & retail unit


Insider network SoonSoonSoon French innovation research unit & media

Trend Watching (TWIN)

Trend watching Insight Network


  • Millenials (Gen Y), Gen Z, Gen A
  • Emerging Mindset & youth culture
  • Innovations
  • Marketing trends
  • The Future of Fashion
  • Design & Aesthetics
  • Colors, Materials, Textiles (CMF)