Diana Goodwin

Founder & CEO, MarketBox

entrepreneurship, technology, innovation, marketplaces, marketing, startups, small business, bootstrapping, starting and growing a business, mobile workforce, B2B sales, SaaS



Diana Goodwin is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile workforces. She initially founded AquaMobile, an on-demand swim lesson provider, which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox. Goodwin is considered a tech innovator and thought-leader in marketplace businesses, the gig economy, and scaling businesses internationally. She can regularly be seen speaking at events, sharing her knowledge with both corporate and entrepreneurial audiences. Goodwin has been profiled in Forbes, Inc., Huffington Post, Techvibes and Dragons' Den to name a few. She has won numerous business awards including Emerging Entrepreneur of the Year, and the Telus $100,000 Small Business Challenge.


  • entrepreneurship
  • technology
  • innovation
  • marketplaces
  • marketing
  • startups
  • small business
  • bootstrapping
  • starting and growing a business
  • mobile workforce
  • B2B sales
  • SaaS