Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.

Dr. Alexandra Samuel

Technology writer and strategist, Social Signal

Technology speaker; Wall Street Journal contributor; Author of the Harvard Business Review's "Work Smarter with Social Media"

Media

Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn, and Your Email
by Alexandra Samuel
Harvard Business Review Press

From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using all these tools can quickly lead to digital overload. In this comprehensive guide from social media expert Alexandra Samuel, you’ll find out how to use the social web to achieve your professional goals—without letting it overwhelm you. Find out what social media power users do to:•Tame the email backlog and focus on the messages that matter most•Build professional relationships that advance your career using Twitter and LinkedIn•Increase your professional visibility online by using HootSuite to schedule social media updates•Keep your most important work front-and-center with a digital notetaking system•Integrate these tools to get the most out of each one, and make them even more powerful together

Work Smarter with Twitter and HootSuite
by Alexandra Samuel
Harvard Business Review Press

You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool.In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want.This short, practical book shows you the most effective ways to use this popular system to:• Focus on the people and relationships that are the most important to you professionally• Set up your own “relationship dashboard” to track tweets that matter• Keep your incoming Twitter stream free of clutter• Tweet the right messages at the right time—and even schedule your tweets in advanceThis ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use.Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Work Smarter, Rule Your Email
by Alexandra Samuel
Harvard Business Review Press

If you’re looking for a way to more effectively manage your inbox, your email program’s built-in filtering tools can do a lot of the heavy lifting—and this short book by social media expert Alexandra Samuel shows you how to set them up. Samuel walks you through tools and tips for:•Using your email program’s filing and rules capabilities to allow you to focus on the messages that matter most right away while automatically storing others you want to read and respond to later•Creating a daily process for checking your email that works for you—and eliminates the temptation to respond to every message as it comes in•Working through a backlog of messages that have already accumulated.By reducing the amount of time you spend on email, you’ll be able to focus your time and attention on the work that matters most to you. The book also includes a 30-minute quick guide to setting up your first email filter, getting you on your way to a cleaner, more manageable inbox.Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Biography

Alexandra Samuel is a digital explorer. For two decades Alexandra’s writing, research and speaking have shaped the way we use and understand the Internet. An internationally recognized expert on the business and social impact of technology, Alex works with the world’s leading companies, NGOs and publications to craft the stories and strategies that define how we live and work online. From the pages of The Wall Street Journal to the boardrooms of Fortune 1000 companies, Alex sparks the conversations that turn organizations and people into online leaders.

Expertise

  • Social Media
  • Internet and Society
  • Internet Marketing
  • Data Analysis
  • Data Analysis and Interpretation
  • Digital Media
  • Digital Parenting
  • Digital Strategy

Education/Éducation

  • Oberlin College
    Politics and Women's Studies
    B.A., 1992
  • Harvard University
    Political Science
    Ph.D., 2004

    Dissertation topic: Hacktivism and the Future of Political Participation


  • Harvard University
    Political Science
    A.M., 1998

Sign up to receive workshop notifications, occasional blog posts and our quarterly newsletter

JOURNALISTS: Sign up to receive alerts for sources for breaking news stories