Helping journalists, producers and conference planners find the female guests, speakers and expert sources they need.


Shocking but true: men’s voices still outnumber women’s by a ratio of more than 2 to 1 in mainstream media. That has significant consequences for what’s considered normal and important, what gets prioritized and funded. You can help change this, to ensure our daughters’ voices are as valued and included in Canadian society as our sons’.

Informed Opinions is working to bridge the gender gap in Canadian public conversations and the policies they influence. Your donation will allow you to play a part in making that happen.

Donate using the button below or make your cheque payable to Media Action (N.B. Informed Opinions is a project of Media Action)  and send it to:

Media Action
20 The Driveway, Suite 806
Ottawa, ON K2P 1C8  




As a charitable project, we offer tax receipts to supporters who recognize that seeing and hearing from more female role models will make Canada more equitable and democratic.

Your support helps us to:

  • $25 – amplify one woman’s voice by including her in the expert women database
  • $50 – support journalists and news organizations in more equitably reflecting women’s insights and analysis for a week
  • $100 – provide tech power for the expert women database for a month to ensure news media can diversify their sources
  • $250 – train one marginalized woman to share her informed opinions more broadly
  • $500 – offer a webinar for marginalized women in remote locations so their voices can be heard
  • $1,000 – provide 8 women a Writing Compelling Commentary workshop with detailed editing feedback on their draft commentaries
  • $2,000 – deliver a workshop to an underfunded women’s organization enabling them to influence change through public discourse

Become a hero for women’s voices by donating $5,000 or more annually (meet our heroes).

Access our most recent ANNUAL REPORTS by clicking on the thumbnails:

Annual Report 2017-2018

Annual Report 2016-2017