Improve your Writing
November 8th, 2013Hanging out with teenagers can be an enlightening experience. Last week, I participated in a panel discussion convened by MediaSmarts, “Canada’s centre for digital and media literacy” and a repository […]
read more...TL;DR – advice to ignore, but implications to heedImprove your Writing
August 13th, 2013Let’s say you have a graduate degree and/or 20 years of experience in your field, and you’re used to speaking or writing for people who are similarly well-informed. Chances are […]
read more...2 words to make your writing more accessibleOur Advocacy Work
June 29th, 2013The following op ed, commissioned by the Montreal Gazette, also appears in today’s Saskatoon Star Phoenix. It’s like poking a hornet’s nest: Dare to suggest that the words to the […]
read more...Official sexism brought to you by Canada’s national anthemImprove your Writing
August 23rd, 2012Far too much research has already documented that when something goes wrong, women are highly inclined to blame the problem or setback on their own deficiencies. This tendency operates in […]
read more...Most common errors made by aspiring op ed writers – part 2Improve your Writing
August 9th, 2012If you saw the following sentence at the start of a piece in your daily newspaper, would you keep reading? “You don’t see a lot of naked men in advertising.” […]
read more...Don’t Bury the Lede!Improve your Writing
July 29th, 2012Whether you’re picked last for the ball team, get rebuffed on the first date, or fail to elicit a positive response from an editor, rejection stinks. That’s why Informed Opinions […]
read more...Most Common Errors Made by Aspiring Op Ed Writers – part 1Improve your Writing
May 26th, 2012In the middle of delivering an op ed writing workshop recently to a very engaged group of United Way staff and volunteers from across Ontario (organized through Sean Moore‘s fabulous […]
read more...Think “outcome” when crafting an op edImprove your Writing
April 23rd, 2012“No one who had ever seen Catherine Morland in her infancy, would have supposed her born to be a heroine.” “Tap-dancing child abuser. That’s what The Sunday New York Times […]
read more...Opening lines – make ’em workImprove your Writing
January 2nd, 2012It hardly seems fair: you spend years in school, mastering the impenetrable jargon necessary to earn the degree or qualify for the professional designation. And then someone (ok, that would […]
read more...Don’t do it!Improve your Writing
June 27th, 2011Who wouldn’t like to be a more persuasive communicator? In every aspect of our personal and professional lives – from seducing a beloved or winning a promotion to controlling the […]
read more...NY gay marriage bill: persuasion in action