Effective Communication and Master Media Engagement
September 9th, 2020
Can you spot the strategic communications error in this Calgary park signage? (And do you know why it’s relevant for your next media interview?) I’m not talking about the graffiti’d objection to the ownership of wild bunnies and birds signalled by the possessive “our” — although I agree with the correction. No, I’m referring to […]
read more...Replace negative phrasing with positive imagery for more effective media interviews
Increase Your Impact as a Speaker and Presenter
September 29th, 2016
Power pointers everywhere, can we talk? The time has long passed for you to be creating slides featuring 79 word-paragraphs. It’s not a good idea to share detailed graphs with data that’s indecipherable from even the first row. And no one wants to see your meticulously footnoted sources during a stand-up presentation. That’s what handouts are for […]
read more...How to Avoid Power Point Crimes
Increase Your Impact as a Speaker and Presenter
April 19th, 2016
For five long minutes, the graphic recorder’s raised right hand was stalled over the paper in front of her, a stunning demonstration of the speaker’s failure to deliver useful content. Although knowledgeable and articulate, the woman at the microphone had already used up half of her allotted time – and she had said absolutely nothing […]
read more...Avoid graphic humiliation: deliver value from your presentation’s first sentence
Increase Your Impact as a Speaker and Presenter
November 21st, 2012
Even if you’re telling people 10 things they didn’t know about orgasms, or describing the experience of having a stroke from the inside out, it’s a lot harder to engage an online audience for your TED talk than it is to gather eyeballs for a celebrity meltdown or political sex scandal. (Partly because those options are among […]
read more...Five tips to developing a successful TED talk
