Replace negative phrasing with positive imagery for more effective media interviews

Effective Communication and Master Media Engagement

Can you spot the strategic communications error in this Calgary park signage? (And do you know why it’s relevant for your next media interview?) I’m not talking about the graffiti’d objection to the ownership of wild bunnies and birds signalled by the possessive “our” — although I agree with the correction.  No, I’m referring to […]