Media
B.C. marks 3 years since COVID-19 declared pandemic
What is causing a rise in anti-science beliefs?
Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers
In Consumer-Products Marketing, Scientific Claims Sometimes Backfire
Wall Street JournalOnline
URL: https://www.wsj.com/articles/marketing-products-science-claims-11668721519
How Companies Can Counter Consumers’ Moral Convictions
Wall Street JournalOnline
URL: https://www.wsj.com/articles/companies-consumers-moral-objections-11668630964
Biography
Dr. Aviva Philipp-Muller is an Assistant Professor in Marketing at the Beedie School of Business at Simon Fraser University. She completed her B.Sc. at the University of Toronto, and her MA and PhD from The Ohio State University, where she was a doctoral fellow with the Social Sciences and Humanities Research Council of Canada. She has won several prestigious awards for her research, including winning first place in the business category at the invitational Hayes Research Forum. Her research centres on how to help consumers make decisions that better society and improve their own well-being. Her research has been published in leading academic journals, such as The Journal of Consumer Research, Psychological Science, and The Procedings of the National Academy of Sciences. Her work has also been featured in The National Post and The Conversation. She is a contributor to The Wall Street Journal.