My first op ed… on the Miss Canada beauty pageant

Improve your Writing

July 7th, 2020

Don’t stop me, even if you have heard this one before: It’s 1992. I’ve just joined the board of MediaWatch, Informed Opinions’ predecessor. A TV reporter calls to say the Miss Canada pageant has just been cancelled and he needs someone who is not a beauty contestant to come on TV to talk about it. […]

Don’t Bury the Lede!

Improve your Writing

August 9th, 2012

If you saw the following sentence at the start of a piece in your daily newspaper, would you keep reading? “You don’t see a lot of naked men in advertising.” Lots of people did — no thanks to me. The lede I’d originally placed at the top of an essay I wrote 20 years ago […]

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Tag: advertising

My first op ed… on the Miss Canada beauty pageant

Don’t Bury the Lede!