Improve your Writing
April 5th, 2015
It could be a stressful exercise. But by the time we force our commentary writing workshop participants into allowing others in the room to vote on the engagement capacity of their opening sentences, they’ve already laughed and commiserated enough that the “thumbs down” votes don’t feel personal. And the collective intelligence of the colleagues present invariably serves up a […]
read more...How to engage readers from the first sentence — and repurpose your content, too
Our Advocacy Work
December 31st, 2014
EXPLOITING CELEBRITIES How do you draw public attention to rampant discrimination against women restaurant workers? I played the celebrity card, and heightened the drama by contrasting the red carpet behaviour of Hollywood A-listers, Sandra Bullock (rooted to the spot by her heels) and Hugh Jackman (bounding down Yonge Street posing for selfies with fans). […]
read more...Mandatory High Heels and Facebook Feedback
Improve your Writing
July 28th, 2013
I have no legal training or experience in the sex trade. No one would ever mistake me as a candidate for the corner office of a large corporation. I am not a celebrity and have never been pregnant. And yet in recent months, major daily newspapers have published my commentary about: a supreme court hearing […]
read more...Expert status less important than insightful context
