Improve your Writing
April 5th, 2015It could be a stressful exercise. But by the time we force our commentary writing workshop participants into allowing others in the room to vote on the engagement capacity of […]
read more...How to engage readers from the first sentence — and repurpose your content, tooMaster Media Engagement
September 20th, 2014I first learned this lesson from the Miss Canada beauty pageant, but on Thursday three Informed Opinions’ “grads” reminded me of it… If a reporter calls or emails to solicit your informed […]
read more...What’s the easiest news hook for your next op ed?Our Advocacy Work
August 1st, 2014by Jasmine Ball Are you tired of seeing colleagues receive accolades while you toil away unnoticed? This book can boost your earning power and advance your career – seriously! The […]
read more...Cracking the Confidence CodeOur Advocacy Work
July 12th, 2014Although Informed Opinions focuses on helping women translate their expert knowledge into media commentary, you don’t have to be an authority on a topic to add value to public discourse. What is required […]
read more...What’s your definition of shame?Our Advocacy Work
September 23rd, 2013The following op ed was published in the Ottawa Citizen 23 September 2013. Constance Sugiyama, pictured at right, a respected mergers and acquisition lawyer and honorary patron of Informed Opinions, […]
read more...Women on boards to counter “affirmative action plan for men”?Improve your Writing
July 28th, 2013I have no legal training or experience in the sex trade. No one would ever mistake me as a candidate for the corner office of a large corporation. I am […]
read more...Expert status less important than insightful contextOur Advocacy Work
July 1st, 2013The positive responses to our video campaign in pursuit of a more inclusive O Canada are still outpacing the cranky ignorant ones, and among the most inspiring was an email […]
read more...“Get me rewrite!” – a truly inclusive O CanadaImprove your Writing
January 19th, 2013… of the news story, that is. It’s a great strategy to increase your likelihood of publication: if you know that a research report, government announcement or legal decision is […]
read more...Getting AheadImprove your Writing
August 30th, 2012At our Informed Opinions Writing Compelling Commentary workshops, we ask participants to identify a news hook related to their thesis that will ensure editors view their op ed as timely […]
read more...Google delivers news hooks as they happenImprove your Writing
April 29th, 2012Yeah, but I’m not Eddie Greenspan. That’s what I thought last December when Globe and Mail op ed page editor, Natasha Hassan claimed to a room full of Osgoode Hall […]
read more...Lessons from a published op ed