Master Media Engagement
May 9th, 2016Chances are, if you’re reading this, you’re in no danger of being characterized as a “rent-a-gob”. That’s the term CBC radio host, Robyn Bresnahan laughingly used last week to describe […]
read more...How prepared are you for a live radio or TV interview?Improve your Writing
April 5th, 2015It could be a stressful exercise. But by the time we force our commentary writing workshop participants into allowing others in the room to vote on the engagement capacity of […]
read more...How to engage readers from the first sentence — and repurpose your content, tooEffective Communication
February 11th, 2014Up until this week, Rob Ford’s life experience — elected office, crack cocaine, domestic abuse — had little intersection with mine. But hearing his contention that he’d been “profiled” for […]
read more...Making smart advice irresistibleMaster Media Engagement
January 31st, 2013Guilt didn’t play a big role in my upbringing: I was never discouraged from having sex in order to prevent my mother from having a heart attack, nor was I […]
read more...The Motivational Power of GuiltImprove your Writing
January 19th, 2013… of the news story, that is. It’s a great strategy to increase your likelihood of publication: if you know that a research report, government announcement or legal decision is […]
read more...Getting AheadOur Advocacy Work
December 19th, 2012The confession made by the Associate Dean of Undergraduate Studies doubled as both a great tip and the best laugh of the day. Last week during one of three Informed […]
read more...WTF???Improve your Writing
July 29th, 2012Whether you’re picked last for the ball team, get rebuffed on the first date, or fail to elicit a positive response from an editor, rejection stinks. That’s why Informed Opinions […]
read more...Most Common Errors Made by Aspiring Op Ed Writers – part 1Master Media Engagement
June 9th, 2012“I’m happy to try to help you.” These are the words I’m now recommending women train themselves to utter when reached by a journalist looking for context to a story. […]
read more...Getting to “yes”Improve your Writing
May 26th, 2012In the middle of delivering an op ed writing workshop recently to a very engaged group of United Way staff and volunteers from across Ontario (organized through Sean Moore‘s fabulous […]
read more...Think “outcome” when crafting an op ed