Many female experts routinely decline to give media interviews for a variety of reasons: they may already feel over-committed and believe the time invested won’t benefit them in any way. They may know others with more knowledge in a particular area. Or they may be wary of being misquoted. But women who do regularly share their expertise with journalists often have very positive experiences and appreciate the opportunity to give important context to news stories, counter common misconceptions, and share useful information. Here are some tried and true strategies for turning media requests into opportunities:
1.If it’s by phone, start with: “I’m just in the middle of something, but if you tell me what you’re looking for, I’m happy to call you back shortly.”
2. It’s by email, for a print story, you may be able to respond in kind
2. Find out what the story is about and what the interview entails.
3. Ask for what you need in order to be able to respond effectively.
4. Prepare your response.
5. Use the opportunity to build a relationship.
6. If you’re anxious about the interview outcome or have been “burned” in the past:
TV gives you three means of communicating your message: verbally, through words; vocally, through tone; and physically, through body language. Although the content of your message is very important, your physical presence – tone of voice, distracting clothing or body language can easily upstage your message. SO:
Identify Three Key Messages
Use Accessible Language
Learn to Bridge …away from questions that aren’t relevant, or statements you don’t support