Better Writing
September 20th, 2014I first learned this lesson from the Miss Canada beauty pageant, but on Thursday three Informed Opinions’ “grads” reminded me of it… If a reporter calls or emails to solicit your informed opinion about an current controversy or topical story, that’s an opportunity for you to provide additional analysis — that you have more control over — […]
read more...What’s the easiest news hook for your next op ed?Our Advocacy Work
April 5th, 2014The moment was both painful and telling. As the MC introduced me to the 250 teenagers assembled to engage in a discussion about the importance of media literacy in an image-dominated age, I watched every kid’s eyes glaze-over. It wasn’t the reference to my two award-winning books for youth, or my ten years as president […]
read more...When age is a valued credentialMaster Media Engagement
July 11th, 2011Television’s day may be waning, but it served me well in the late 1990s – both generating attention to issues I cared about, and enhancing my status among the students I taught. Hired to teach writing and presentation skills to recalcitrant turf management and accounting students (who had chosen their career paths in part so […]
read more...Media exposure boosts classroom cred