Master Media Engagement
September 13th, 2021In the spring of 2020, when the COVID-19 pandemic first hit, Winnipeg-based epidemiologist Cynthia Carr began receiving many media calls. Although she had a lot of experience sharing her knowledge […]
read more...An epidemic of interview requests — and she’s still standing!Diversity Belonging + Inclusion
August 11th, 2021Lori Campbell, newly appointed Associate Vice President, Indigenous Engagement, at the University of Regina has a long history of advocacy. A survivor of the infamous “Sixties Scoop”, she has […]
read more...Giving media interviews through trauma — and giving back to communityDiversity Belonging + Inclusion
February 10th, 2021Do you think journalists should be compelled to quote women as often as they quote men? The proposition sounded a bit radical, even to me, back in 2014 when Edelman […]
read more...Should journalists quote women as often as men?Master Media Engagement
January 13th, 2021I often joke that I became president of MediaWatch (Informed Opinions’ predecessor) by going to the bathroom at the wrong time, and returning to discover I’d been elected president. The […]
read more...So you have reservations about declaring yourself an expert…Diversity Belonging + Inclusion
November 4th, 2020and Amy Ede. In the context of our collaboration to engage and support more Indigenous women and gender diverse people in being heard through the media, the two recently sat […]
read more...Why is it so crucial that we hear from Indigenous women?Master Media Engagement
September 9th, 2020Can you spot the strategic communications error in this Calgary park signage? (And do you know why it’s relevant for your next media interview?) I’m not talking about the graffiti’d […]
read more...Replace negative phrasing with positive imagery for more effective media interviewsMaster Media Engagement
August 25th, 2020The prospect of being interviewed on live radio or television makes many participants in our workshops nervous. But none of them have had to negotiate the kind of high-wire crossing […]
read more...10 Lessons from listening to Chrystia Freeland, a seriously “good talker”Master Media Engagement
June 2nd, 2020Let’s say you’re a beleaguered advocate who is part of a national network of women’s shelters that constitute the thin and vulnerable line between daily brutality often leading to death, […]
read more...You Don’t Have to be Quoted to Wield InfluenceImprove your Writing
April 6th, 2020In Stalinist Russia, poet Anna Akhmatova’s husband was shot and her son imprisoned. Every day for months she stood outside the prison walls begging for word about her son’s fate. […]
read more...“Poet, can you write this?” We need to write the post-coronavirus reality we want nowMaster Media Engagement
October 17th, 2019Good news: we have some strategies to help you get there. But first, some context. For three years in the mid-1980s, I worked for the world’s largest PR agency. My […]
read more...So, you want to be on television…