Our Advocacy Work
October 3rd, 2017This conversation should be over: The business case for drawing on the entire talent pool is now unassailable — dozens of studies over more than two decades make clear that including women’s informed opinions makes companies more profitable, boards more effective, and research more relevant. Most people no longer accept the absence of women’s insights […]
read more...What Gets Measured Gets Done – #WGMGDOur Advocacy Work
April 2nd, 2015A year ago, when veteran journalist and host of TVO’s The Agenda blogged, “Where, oh where, are all the women?” he ignited a firestorm of protest. Ironically, Steve Paikin’s show already had a much higher percentage of female guests than any other broadcast program studied by Informed Opinions over the past five years. (When we monitored the […]
read more...The Agenda producers prove gender parity is possibleMaster Media Engagement
March 18th, 2014Don’t blame the messenger, folks: When Steve Paikin, host of The Agenda blogged and tweeted recently about the show’s difficulties in recruiting female guests, he elicited a firestorm of protest. But what he says rings true to me. Our experience is that women decline interviews much more often than their male counterparts. Many journalists have told us this, […]
read more...Why women decline interviews – and how we’re trying to change that